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| Registros recuperados: 20 | |
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| Messer, Kent D.; Kaiser, Harry M.; Schulze, William D.. |
| Many commodities have programs assessing producers for generic advertising. Ads such as "Got Milk?" and the "Incredible Edible Egg" are a public good for producers. Most of these programs originally used the Voluntary Contribution Mechanism, but have now become mandatory because of free-riding. This research simulates both the economic and psychological details of the egg industry in experiments that produce strikingly realistic results. Because mandatory programs have recently been declared unconstitutional, we also the test the Provision Point Mechanism and show that observed low levels of free-riding for both mechanisms are the result of status quo bias. |
| Tipo: Conference Paper or Presentation |
Palavras-chave: Marketing; H40; H41; M37. |
| Ano: 2004 |
URL: http://purl.umn.edu/20072 |
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| Messer, Kent D.; Poe, Gregory L.; Rondeau, Daniel; Schulze, William D.; Vossler, Christian A.. |
| Public referenda are frequently used to determine the provision of public goods. As public programs have distributional consequences, a compelling question is what role if any social preferences have on voting behavior. This paper explores this issue using laboratory experiments wherein voting outcomes lead to a known distribution of net benefits across participants. Preferences are elicited using a novel Random Price Voting Mechanism (RPVM), which is a more parsimonious mechanism than dichotomous choice referenda, but gives consistent results. Results suggest that social preferences, in particular a social efficiency motive, lead to economically meaningful deviations from self-interested voting choices and increase the likelihood that welfare-enhancing... |
| Tipo: Working or Discussion Paper |
Palavras-chave: Institutional and Behavioral Economics; Research Methods/ Statistical Methods; C91; C92; D64; D72; H41. |
| Ano: 2008 |
URL: http://purl.umn.edu/51132 |
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| Poe, Gregory L.; Kaiser, Harry M.; Messer, Kent D.. |
| The mandatory nature of generic advertising funding remains a contentious issue. Theoretically and in laboratory environments, a provision point mechanism with a money-back guarantee offers an attractive voluntary alternative to the standard voluntary contribution mechanisms, yet in practice, few examples of multiple-round provision point mechanisms exist. A practical concern with applying these mechanisms is that even a slight shortfall in contributions relative to the designated funding threshold in one period would engender an irreversible shutdown of administrative capacity with negative consequences for subsequent periods. This paper uses experimental economics to test new two-threshold provision point mechanisms in the context of check-off... |
| Tipo: Conference Paper or Presentation |
Palavras-chave: Marketing. |
| Ano: 2006 |
URL: http://purl.umn.edu/21371 |
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| Arnold, Michael; Duke, Joshua M.; Messer, Kent D.. |
| This paper evaluates land preservation and conservation programs by examining the performance of a discriminative auction that is often used to select parcels in the U.S. The paper hypothesizes that the auction is unlikely to be cost effective because an information asymmetry introduces adverse selection. Experiments are used to examine the extent of adverse selection and compare it to a baseline where no programs exist. Then, we examine the ability of two mechanisms to correct the incentive problem. The results show that adverse selection is likely to exist in conservation auctions (achieving just 60.7% of total possible social efficiency in the experiments) and that a mechanism can sort types so as to improve cost effectiveness with respect to the... |
| Tipo: Conference Paper or Presentation |
Palavras-chave: Environmental Economics and Policy. |
| Ano: 2010 |
URL: http://purl.umn.edu/61516 |
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| Kanter, Christopher; Messer, Kent D.; Kaiser, Harry M.. |
| Producers are continually seeking to differentiate their products in the marketplace. A common approach is via labeling where differences in production methods are marketed. Yet, positive labeling for the new product has the potential to stigmatize the conventionally produced product by highlighting perceived problems with the product. The net economic result can be negative to producers as the conventional product that dominates the market is stigmatized by the new product that has little market share, and this leads to consumers decreasing their willingness to pay for the conventional product. This experimental research identifies this stigma effect in the case of milk, where the presentation of rBST-Free milk reduces consumers' willingness to purchase... |
| Tipo: Conference Paper or Presentation |
Palavras-chave: Demand and Price Analysis. |
| Ano: 2008 |
URL: http://purl.umn.edu/43491 |
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| Liu, Zhuo; Messer, Kent D.; Korch, Mary A.; Bounds, Thomas. |
| This study presents a thorough discussion of the efficiency and effectiveness improvement from optimization models (Binary Linear Programming and Goal Programming), as applied to the Department of Defense’s Readiness and Environmental Protection Initiative. The OM models can yield 21% and 19.1% higher benefit scores respectively, spending $13,013,473 and $31,463,473 less total acquisition costs. To achieve the same level of conservation benefits for the current rank based approach, the REPI would spend additional $20.1 million and approximate 50% of the budget. A counterpart of OM- the cost-effective analysis is observed to be inefficient when the problem becomes complex. In a real world of political environment of the conservation programs, we suggest a... |
| Tipo: Conference Paper or Presentation |
Palavras-chave: Environmental Economics and Policy; C6; Q24. |
| Ano: 2011 |
URL: http://purl.umn.edu/103997 |
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| Payne, Collin R.; Messer, Kent D.; Kaiser, Harry M.. |
| In understanding decreases in demand after exposure to media-induced food scares, aggregate data are almost exclusively presented without taking into consideration potential confounding variables. However, a better approach may be to use an experimental design coupled with targeting homogeneous willingness-to-pay (WTP) subgroups based on similarities in behavioral, psychological, and demographic characteristics of those who are most vulnerable to food scare information. This is accomplished through experimental economics and an analysis strategy called a classification and regression tree (CART). A stigma framework—which guides conceptual understanding of effects of media-induced food scares—suggests controlling contextual variables to better approximate... |
| Tipo: Journal Article |
Palavras-chave: Food scare; Media; Classification and regression tree; Mad cow disease; Stigma; Marketing. |
| Ano: 2009 |
URL: http://purl.umn.edu/59231 |
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| Messer, Kent D.; Poe, Gregory L.; Rondeau, Daniel; Schulze, William D.; Vossler, Christian A.. |
| This study investigates the influence of social preferences on voting decisions using a new Random Price Voting Mechanism (RPVM), which is best thought of as a public goods voting extension of the Becker-DeGroot-Marshack mechanism for private goods. In particular, this mechanism is used to investigate experimentally whether voting decisions are affected by the distribution of net benefits associated with a proposed public program. Recent papers have shown that, in additional to selfishness, factors such as inequality aversion, maximin preferences, and efficiency may influence individual decisions. However, the effect of social preferences on voting, the predominant funding mechanism for public goods by legislatures and public referenda, has not been... |
| Tipo: Conference Paper or Presentation |
Palavras-chave: Institutional and Behavioral Economics. |
| Ano: 2006 |
URL: http://purl.umn.edu/21145 |
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| Messer, Kent D.; Kaiser, Harry M.; Schulze, William D.. |
| This paper exploits a unique opportunity to test parallelism between the field and laboratory for the Voluntary Contribution Mechanism (VCM). Most commodities in the United States have checkoff programs assessing producers for generic advertising and promotion, a public good for producers. Examples include: Got Milk? and the Incredible Edible Egg. Originally, participation in many of these programs used the VCM and the freeriding observed follows a similar pattern to that seen in the laboratory by experimental economists. For example, a substantial amount of historical information is available for the egg industrys generic advertising program. We simulate both the economic and psychological details of this industry in a parallelism experiment. The results... |
| Tipo: Technical Report |
Palavras-chave: Marketing. |
| Ano: 2004 |
URL: http://purl.umn.edu/122094 |
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| Liu, Zhuo; Kanter, Christopher; Messer, Kent D.; Kaiser, Harry M.. |
| The organic dairy category is one the fastest growing categories of organic production in the U.S. Organic milk consumers generally cite perceived health benefits and lower risk of food contamination, as well as perceived superior quality and low environmental impact of organic farming methods, as the major motivations for preference of organic over conventional milk. While the properties of organic milk that are valued by consumers are fairly well-known, there is more ambiguity regarding the demographic characteristics of the typical organic milk consumer. This research makes use of experimental data and utilizes a relatively novel non-parametric modeling approach, the CART analysis, in identifying how willingness to pay for organic milk varies with the... |
| Tipo: Conference Paper or Presentation |
Palavras-chave: Consumer/Household Economics. |
| Ano: 2011 |
URL: http://purl.umn.edu/104020 |
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| Messer, Kent D.; Schmit, Todd M.; Kaiser, Harry M.. |
| Given the uncertain legal status of generic advertising programs for agricultural commodities, alternative voluntary funding institutions are investigated hat could provide a high level of benefits to producers. This experimental study simulates key economic and psychological factors that affect producer contributions to generic advertising. The results suggests that producer referendum play a critical role in increasing contributions and that producer surplus is maximized by a Provision Point Mechanism instituted by producer referendum with thresholds ranging from 68% to 90%, and expected funding from 47% to 77% of the time, depending on the level of advertising effectiveness. |
| Tipo: Conference Paper or Presentation |
Palavras-chave: Marketing. |
| Ano: 2005 |
URL: http://purl.umn.edu/19130 |
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| Registros recuperados: 20 | |
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