|
|
|
|
| |
|
|
| Kuwornu, John K.M.; Kuiper, W. Erno; Pennings, Joost M.E.; Meulenberg, Matthew T.G.. |
| We specify a principal-agent marketing channel involving producers, wholesalers, retailers and a futures market. Our hedge ratio for producers appears to be much lower than the common price-risk minimising ones as we account for producers vertical contracts and, by using annual data, their production horizon. The Dutch ware potato marketing channel and its futures market in Amsterdam show that possibly through decreases in producers and wholesalers risk aversions, their optimal dynamic hedge ratios decreased from 38% and 12%, respectively, in 1982 to 18% and 10%, respectively, in 2003. These results comply with the decreased futures volume traded in Amsterdam over the years. |
| Tipo: Conference Paper or Presentation |
Palavras-chave: Principal-Agent Model; Risk Management; Futures and Spot Market Contracts; Production Horizons; Food Marketing Channels; Marketing; Risk and Uncertainty. |
| Ano: 2006 |
URL: http://purl.umn.edu/7755 |
| |
|
| |
|
|
| van Herpen, Erica; Pennings, Joost M.E.; Meulenberg, Matthew T.G.. |
| We approach Corporate Social Responsibility (CSR) as a process in which particular CSR activities impact on consumers’ store evaluation and trust. We hypothesize that consumers classify CSR activities along two dimensions: (1) the beneficiary of the activity and (2) the intrinsic contribution of the retailer, implying that consumers are interested in who reaps the benefits of the activity and how much the retailer invests in the activity. This conceptualization is confirmed in two field studies with 823 and 486 consumers. These field studies also show that consumers who perceive more CSR have more trust in the store and that their overall evaluation of the store is higher. Furthermore, it is shown that even though CSR affects both outcomes, the effect on... |
| Tipo: Working or Discussion Paper |
Palavras-chave: Consumer/Household Economics. |
| Ano: 2003 |
URL: http://purl.umn.edu/46730 |
| |
|
|
| Kuwornu, John K.M.; Kuiper, W. Erno; Pennings, Joost M.E.; Meulenberg, Matthew T.G.. |
| We examine the interaction of marketing channel members and the influence of these interactions on incentives, coordination costs, and risk allocation strategies in a food marketing channel. For this purpose we specify a three-stage principal-agent marketing channel model involving producers, wholesalers, retailers and a futures market. We compare the situation with and without futures market. The empirical results regarding the Dutch ware potato marketing channel during 1971-2003 reveals that, possibly as a result of increases in incentives to producers and wholesalers, the coordination costs of the marketing channel decreased significantly, both with and without futures trade. The coordination costs of a marketing channel with a futures market are lower... |
| Tipo: Conference Paper or Presentation |
Palavras-chave: Contracts; Risks; Coordination Costs; Futures Markets; Food Marketing Channels; Agribusiness; Marketing. |
| Ano: 2006 |
URL: http://purl.umn.edu/7740 |
| |
|
|
| Kuwornu, John K.M.; Kuiper, W. Erno; Pennings, Joost M.E.; Meulenberg, Matthew T.G.. |
| Food-supply chains have become extensively vertically coordinated through the use of contracts as an organizational response to satisfy the needs of consumers in the saturated food markets of the industrialized countries. The contracts involved must establish an optimal trade-off between incentive provision and risk reduction. Agency theory can be used to model this trade-off. We show how to do this in a three-stage (producer, wholesaler, retailer) principal-agent supply-chain model. Its application to the Dutch supply chain of ware potatoes shows that during the period 1961-2002, retailers have been able to provide more incentives to the wholesalers and producers and as a consequence the costs of coordination in the supply chain decreased. |
| Tipo: Journal Article |
Palavras-chave: Agribusiness. |
| Ano: 2005 |
URL: http://purl.umn.edu/26758 |
| |
|
|
|
