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| Burdine, Kenneth H.; Maynard, Leigh J.; Meyer, A. Lee. |
| An econometric model was used to evaluate the impact that the Smithfield / Packerland merger had on the price differential between Holstein feeder steers and non-dairy feeder steers in Kentucky. Weekly data were used from the Kentucky Livestock Database and the Livestock Marketing Information Center. An increase in the Holstein / non-dairy feeder steer spread of more than $3.00 per hundredweight was associated with the time period following the merger. While the possibility remains that unidentified factors contributed to the wider spread, the contention that the merger was the cause could not be rejected. |
| Tipo: Conference Paper or Presentation |
Palavras-chave: Marketing. |
| Ano: 2003 |
URL: http://purl.umn.edu/35107 |
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| Maynard, Leigh J.; Burdine, Kenneth H.; Meyer, A. Lee. |
| The goal of this research was to guide livestock producers in marketing, product design and pricing decisions. Tools included a focus group, a consumer taste-testing and willingness-to-pay survey, and a restaurant survey. Experience attributes of locally produced ground beef were especially competitive, and demand for credence attributes packaged under the "local" label appears consistent with a niche market that could justify verification programs. Restaurants are a potentially receptive outlet for local meats, allowing producers to avoid the barriers to entry in mainstream grocery outlets. |
| Tipo: Journal Article |
Palavras-chave: Agribusiness. |
| Ano: 2003 |
URL: http://purl.umn.edu/27321 |
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| Maynard, Leigh J.; Hartell, Jason G.; Meyer, A. Lee; Hao, Jianqiang. |
| An experimental store was created to evaluate initial demand for locally-produced and guaranteed tender steak products as a more realistic alternative to contingent valuation (CV) and dichotomous-choice experimental methods. Strengths of the approach are incentive compatibility, a realistic consumption set, and a familiar choice environment. Consumers selected among USDA Choice, premium quality, lean, guaranteed tender, and locally-produced strip steaks. A double-hurdle count data model indicated initial willingness-to-pay for locally-produced steak comparable to prior CV results, but demand was highly elastic. Demand for premium quality steak crowded out demand for the guaranteed tender product, contrasting with prior dichotomous-choice experimental... |
| Tipo: Conference Paper or Presentation |
Palavras-chave: Demand and Price Analysis. |
| Ano: 2003 |
URL: http://purl.umn.edu/25810 |
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| Burdine, Kenneth H.; Meyer, A. Lee; Maynard, Leigh J.. |
| A semi-structured interview process was combined with an econometric analysis to document the newly changed structure of the Holstein sector, to evaluate existing quality perceptions, and to assess the impact that recent changes in production practices have had on prices of Holstein steers. Results suggest that finished Holstein steer prices are driven by many of the same market factors as native steers, overturning some common quality misconceptions. The shift towards the calf-fed production model appears to have greatly affected the market for backgrounded Holstein steers, but had little impact on the prices for light Holstein feeder steers. |
| Tipo: Conference Paper or Presentation |
Palavras-chave: Livestock Production/Industries; Marketing. |
| Ano: 2004 |
URL: http://purl.umn.edu/20230 |
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| Meyer, A. Lee; Hall, Harry H.. |
| Paratuberculosis (Johne's disease) is endemic in the U.S. and Kentucky cattle industry, affecting both beef and dairy cattle. The disease affects the productivity of cattle ( lowering milk production, reducing the weights of calves) and eventually causes the death of infected animals. The disease spreads among cattle on farms, primarily through fecal shedding of the organism, and may be brought onto a farm through the purchase of infected animals. Since the disease often has long incubation and subclinical stages, testing may be necessary to confirm its presence. From late 1993 into early 1994, a random sample of blood samples drawn for brucellosis testing was also examined for paratuberculosis. This analysis indicated that less than one percent of... |
| Tipo: Working or Discussion Paper |
Palavras-chave: Livestock Production/Industries. |
| Ano: 1994 |
URL: http://purl.umn.edu/31980 |
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| Maynard, Leigh J.; Meyer, A. Lee; Burdine, Kenneth H.. |
| A semi-structured interview process was combined with an econometric analysis to document the newly changed structure of the Holstein sector, to evaluate existing quality perceptions, and to assess the impact that recent changes in production practices have had on prices of Holstein steers. Results suggest that finished Holstein steer prices are driven by many of the same market factors as native steers, overturning some common quality misconceptions. The shift towards the calf-fed production model appears to have greatly affected the market for backgrounded Holstein steers, but had little impact on the prices for light Holstein feeder steers. |
| Tipo: Working or Discussion Paper |
Palavras-chave: Marketing. |
| Ano: 2004 |
URL: http://purl.umn.edu/31978 |
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