SABIIA - Sistema Aberto e Integrado de Informação em Agricultura (Sabiia)

As the economic viability of small farms continues to be an issue facing policy makers and economists alike, a market orientation may be a valuable resource producers can develop as they compete in a marketplace dominated by larger firms. Marketing and strategy scholars have long established the importance of a market orientation in determining firm performance. More recently, scholars have studied the effect of these concepts in agriculture. Extending the literature of market orientation in agriculture, this study examines the concept of a positional advantage and its effect on performance using a sample of small farms in Illinois. Using a sample of 347 Illinois beef producers, we empirically measure and test the construct of positional advantage and test...

Machinery Investment in Illinois: A Study Examining Existing Investment Motivations

Palavras-chave: Agriculture; Innovation; Market orientation; Positional advantage; Farm Management; Production Economics; L11; L25; L26.

Ano: 2009

URL: http://purl.umn.edu/52810

Micheels, Eric T.; Katchova, Ani L.; Barry, Peter J..

In this study, we attempt to prove some previously held ideas of machinery investment decisions using farm level data from Illinois. Investment decisions are analyzed taking into consideration past investment decisions in the county and on the individual farm. The results show there is a correlation between county level purchases and individual farm purchases and investment levels decrease the following year after an initial investment. These results display how non-traditional drivers for investment also play an important role in the investment decision.

The Impact of Alternative Market Orientation Strategies on Firm Performance: Customer versus Competitor Orientation

Palavras-chave: Machinery; Investment; Keeping up with the Jones'; Treadmill theory; Farm Management.

Ano: 2004

URL: http://purl.umn.edu/20374

Research studies have differed over the importance of the relative emphasis of a customer versus competitor orientation in the development of a market orientation (Slater and Narver, 1994; Tajeddini, 2010). In this study, we assess whether the emphasis of one component over another of a market orientation is an important determinant of firm performance within the Illinois beef industry, specifically the cow-calf sector. Using a series of OLS regressions, we examine the importance of a market orientation, relative emphasis, learning, innovativeness, and a cost focus on firm performance. Our results suggest that a market orientation is an important determinant of firm performance while the relative emphasis of customer versus competitor orientation is not...

Market Driven Entrepreneurship: The Convergence of Market Orientation and the Resource Based View

Palavras-chave: Agriculture; Innovation; Market orientation; Relative emphasis; Value discipline strategies; Marketing.

Ano: 2010

URL: http://purl.umn.edu/61738

The dramatically changing marketing structure for agricultural products is forcing agricultural producers to become more entrepreneurial, but what does this mean? How do agricultural producers produce sustainable competitive advantage within a commodity market characterised by homogeneous producers? The convergence of two academic literatures - Market orientation from market strategy and Resource Based View from strategic management – provide a number of insights. In this paper we lay the foundation for research into the market orientation–performance link in terms of production agriculture. Building on the previous market orientation literature, we examine its ability to create a sustainable competitive advantage using a resource based view (RBV)....

Market Orientation, Innovation and Entrepreneurship: An Empirical Examination of the Illinois Beef Industry

Palavras-chave: Market Orientation; Resource Based View; Production Agriculture; Marketing.

Ano: 2008

URL: http://purl.umn.edu/44276

A Guatemalan Soycow Cooperative: Is the Whole Greater than the Sum of its Parts?

This paper explores the importance of a producer’s market orientation on their subjective performance within agricultural commodity markets. Using a structural equation model of beef producers, our findings suggest that market oriented firms are highly innovative and achieve superior performance. These findings are consistent with previous research on the market orientation-performance relationship in heterogeneous product markets. The cost focus of a firm was also found to have a significant influence on innovation, but no direct effect on performance. This suggests that beef producers should follow a balanced approach utilizing both an external market and an internal productivity focus to achieve superior returns as opposed to solely focusing on internal...

Tipo: Journal Article

Palavras-chave: Market orientation; Beef production; Innovation; Performance; Marketing; Productivity Analysis; Research and Development/Tech Change/Emerging Technologies; Q10; Q13; Q16.

Ano: 2008

URL: http://purl.umn.edu/53649

Blumthal, Meredith; Micheels, Eric T.; Paulson, Nicholas D.; Farrell, Rhett C..

Teaching Notes available upon request: ifamr@ifama.org; Author video:http://www.youtube.com/user/ifamr1?feature=mhum#p/u/8/FhUZu2lt6Ns

Tipo: Journal Article

Palavras-chave: Soycow; Cooperative; Guatemala; Teaching case; Agribusiness; Q10.

Ano: 2010

URL: http://purl.umn.edu/96331

Do Market Oriented Firms Demonstrate Clarity on Their Value Discipline? Evidence from Illinois Beef Producers

Market Orientation and Profitability: Evidence from Homogeneous Markets

A market orientation has been shown to lead to improved firm performance in a variety of industries (Narver and Slater, 1990; Deshpande et al., 1993). In previous research, it has been argued that performance benefits are a result of a greater awareness of the sources of value the product provides to the consumer, without specifically describing how value was created. Treacy and Wiersema (1993) developed the concept of value disciplines, which are three distinctive means of value provision, namely operational excellence, customer intimacy and product leadership. More recently, Narver et al. (1998) argued that market oriented firms have a clear understanding of how they provide value to customers, but this assertion has yet to be empirically tested. A new...

Tipo: Journal Article

Palavras-chave: Innovation; Market orientation; Organizational learning; Value disciplines; Marketing; Research and Development/Tech Change/Emerging Technologies; Teaching/Communication/Extension/Profession; Q10; Q13; Q16.

Ano: 2009

URL: http://purl.umn.edu/53800