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PRICE VARIABILITY OR RIGIDITY IN THE FOOD-RETAILING SECTOR? THEORETICAL ANALYSIS AND EVIDENCE FROM GERMAN SCANNER DATA AgEcon
Herrmann, Roland; Moeser, Anke.
In many industrialized countries, the grocery-retailing sector exhibits a strong and in-creasing market concentration. Hence, it is important to understand retail pricing for many questions related to market power in the marketing chain and to agricultural and food policies. We analyze intertemporal pricing of grocery retailers in Germany with a large set of scanner data for processed foods. In theory, food prices could be rather variable, e.g. due to fluctuating commodity prices in a competitive world, or rather rigid, e.g. due to price adjustment costs. We elaborate that retail sales are crucial and raise food price variability at the points of sale. Despite this, prices are rather rigid and often do not change for many weeks. Moreover, pricing...
Tipo: Working or Discussion Paper Palavras-chave: Agribusiness; Industrial Organization.
Ano: 2003 URL: http://purl.umn.edu/26464
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Nutrient profile labelling: consumers’ perceptions in Germany and Belgium AgEcon
Moeser, Anke; Hoefkens, Christine; Van Camp, John; Verbeke, Wim.
Growing consumer interest in food and health has motivated the European food industry to provide more simple information on the nutritional composition of foods. In addition to the traditional back-of-pack nutrition table, simplified front-of-pack labels have been introduced by the food industry to allow consumers making better informed and healthier food choices. In this paper, consumers’ perceptions of simplified nutrition information, namely Guideline Daily Amount (GDA) and Traffic light (TL), in Germany and Belgium are explored. Surveys in Germany (147 respondents) and Belgium (128 respondents) were conducted in 2008. Data were analysed by means of descriptive statistics and regression analysis. In both countries, the GDA is the most widely used...
Tipo: Conference Paper or Presentation Palavras-chave: Nutrient profile labelling; Nutrition policy; European food industry; Consumer survey.; Agricultural and Food Policy; Food Consumption/Nutrition/Food Safety.
Ano: 2009 URL: http://purl.umn.edu/58100
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Psychological Prices and Price Rigidity in Grocery Retailing: Analysis of German Scanner Data AgEcon
Herrmann, Roland; Moeser, Anke.
A substantial degree of price rigidity has been reported for branded foods in various studies with scanner data. One possible explanation for price rigidity is the existence of psychological pricing points. We analyze to which extent psychological pricing plays a role in grocery retailing and whether it contributes to price rigidity of branded foods in Germany. Psychological pricing – defined here as just-below-the-round-figure-pricing – is empirically analyzed with scanner data of weekly prices for 20 food brands in 38 retail outlets from September 1996 to June 1999. Psychological pricing turned out to be extremely important in German food retailing. Branded food prices are remarkably sticky and psychological pricing points contribute strongly to price...
Tipo: Conference Paper or Presentation Palavras-chave: Marketing; Q110; Q130.
Ano: 2005 URL: http://purl.umn.edu/19471
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Coupon, Bogof, Linksave oder Rabatt? Akzeptanz neuer Verkaufsförderungsaktionen des Lebensmitteleinzelhandels AgEcon
Moeser, Anke.
Im deutschen Lebensmitteleinzelhandel finden sich neben dem bekannten Sonderangebot vermehrt neue Aktionsformen wie „BOGOF“, „Rabatt“, „Linksave“ oder „Coupons“. Der vorliegende Beitrag diskutiert die Akzeptanz dieser unterschiedlichen Verkaufsförderungs-aktionen. Dabei ist davon auszugehen, dass Verbraucher zwischen dem Nutzen einer Aktion und dem Aufwand bei der Wahrnehmung der Aktion abwägen. Im Rahmen einer Verbraucherbefragung zeigt sich eine deutliche Verbraucherpräferenz für das bekannte Sonderangebot, während aufwändigere Aktionsformen wie der Coupon eher abgelehnt werden. Daneben sind Opportunitätskosten der Zeit und Einkaufsfähigkeiten der Verbraucher wichtige Einflussfaktoren auf die Nutzung einer Aktion. Sales promotions like price actions,...
Tipo: Conference Paper or Presentation Palavras-chave: Verkaufsförderungsaktionen; Lebensmitteleinzelhandel; Multinomiale Logitanalyse; Cluster-analyse; Sales promotions; Retailing sector; Multinomial logit analysis; Cluster analysis; Marketing.
Ano: 2011 URL: http://purl.umn.edu/114499
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Using Retail Scanner Data to Assess the Demand for Value-based Ground Meat Products in Canada AgEcon
Anders, Sven M.; Moeser, Anke.
We apply a set of weekly Nielsen retail scanner data for the period 2006-2007 to estimate consumer demand of value-based ground meat products in the Canadian retail market. Our demand system results indicate that price responses are stronger for organic than for extra lean meat products. Additionally, while rising disposable incomes may shift consumers’ attention and purchases towards extra lean ground meat products, this result does not hold for organic ground beef. Our findings strongly suggest that ground meat demand is affected by traditional meat consumption patterns. Our analysis inform retail managers meat producers about potential market opportunities and expected consumer responses to changing economic determinants of popular retail ground meat...
Tipo: Conference Paper or Presentation Palavras-chave: Meat demand; Value-based labelling; Scanner data; Demand and Price Analysis; Food Consumption/Nutrition/Food Safety.
Ano: 2008 URL: http://purl.umn.edu/44154
Registros recuperados: 5
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