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Herrmann, Roland; Moeser, Anke. |
In many industrialized countries, the grocery-retailing sector exhibits a strong and in-creasing market concentration. Hence, it is important to understand retail pricing for many questions related to market power in the marketing chain and to agricultural and food policies. We analyze intertemporal pricing of grocery retailers in Germany with a large set of scanner data for processed foods. In theory, food prices could be rather variable, e.g. due to fluctuating commodity prices in a competitive world, or rather rigid, e.g. due to price adjustment costs. We elaborate that retail sales are crucial and raise food price variability at the points of sale. Despite this, prices are rather rigid and often do not change for many weeks. Moreover, pricing... |
Tipo: Working or Discussion Paper |
Palavras-chave: Agribusiness; Industrial Organization. |
Ano: 2003 |
URL: http://purl.umn.edu/26464 |
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Herrmann, Roland; Moeser, Anke. |
A substantial degree of price rigidity has been reported for branded foods in various studies with scanner data. One possible explanation for price rigidity is the existence of psychological pricing points. We analyze to which extent psychological pricing plays a role in grocery retailing and whether it contributes to price rigidity of branded foods in Germany. Psychological pricing defined here as just-below-the-round-figure-pricing is empirically analyzed with scanner data of weekly prices for 20 food brands in 38 retail outlets from September 1996 to June 1999. Psychological pricing turned out to be extremely important in German food retailing. Branded food prices are remarkably sticky and psychological pricing points contribute strongly to price... |
Tipo: Conference Paper or Presentation |
Palavras-chave: Marketing; Q110; Q130. |
Ano: 2005 |
URL: http://purl.umn.edu/19471 |
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Anders, Sven M.; Moeser, Anke. |
We apply a set of weekly Nielsen retail scanner data for the period 2006-2007 to estimate consumer demand of value-based ground meat products in the Canadian retail market. Our demand system results indicate that price responses are stronger for organic than for extra lean meat products. Additionally, while rising disposable incomes may shift consumers’ attention and purchases towards extra lean ground meat products, this result does not hold for organic ground beef. Our findings strongly suggest that ground meat demand is affected by traditional meat consumption patterns. Our analysis inform retail managers meat producers about potential market opportunities and expected consumer responses to changing economic determinants of popular retail ground meat... |
Tipo: Conference Paper or Presentation |
Palavras-chave: Meat demand; Value-based labelling; Scanner data; Demand and Price Analysis; Food Consumption/Nutrition/Food Safety. |
Ano: 2008 |
URL: http://purl.umn.edu/44154 |
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