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| Morgan, Kimberly L.; Briggs, Amanda C.; Degner, Robert L.; Stevens, Thomas J., III. |
| In an effort to more effectively utilize its resources to promote fresh sweet corn, the Fresh Supersweet Corn Council contracted with the Florida Agricultural Market Research Center (FAMRC) of the University of Florida to conduct a comprehensive consumer survey. The consumer survey was designed to investigate consumer preferences, attitudes, and behavior regarding the purchase and consumption of fresh sweet corn. A total of 1,031 consumer telephone interviews were conducted in Dallas, Atlanta, Chicago, Boston and Philadelphia between September 7 and November 3, 2001. Respondents' revealed very limited consumption in the winter, spring, and fall seasons and consumers' perceptions that sweet corn is not available in these seasons. Probit models are estimated... |
| Tipo: Conference Paper or Presentation |
Palavras-chave: Consumer/Household Economics. |
| Ano: 2004 |
URL: http://purl.umn.edu/34692 |
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| Morgan, Kimberly L.; Larkin, Sherry L.. |
| The economic impact of red tide events were examined for three Southwest Florida waterfront restaurants. Daily gross sales from January 1996 through September were analyzed using a multiple regression time series model to examine whether the presence of a red tide, as measured within three and six miles of the beach, reduced sales revenues. Preliminary results indicate that red tide blooms closer to shore had a significantly large negative influence on sales revenues across restaurant locations. |
| Tipo: Conference Paper or Presentation |
Palavras-chave: Agribusiness. |
| Ano: 2006 |
URL: http://purl.umn.edu/35323 |
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