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| Morganosky, Michelle A.; Cude, Brenda J.. |
| Consumer behavior in the context of online food retail channels is analyzed. The research is a follow-up to an earlier study conducted in early 1998 on consumer response to online food shopping. In the 1998 study (N=243), a majority of the sample (51 percent) were "new" users of online food shopping (<6 months); 35 percent were "intermediate" users (1-6 months); and only 14 percent were "experienced" users (>6 months). In contrast, the new user segment in the follow-up study (N=412) was 29 percent; the intermediate segment was 28 percent; and the experienced group was 43 percent. Demographic profiles and shopping behaviors of respondents in the two studies are compared. Using cluster analysis, four distinct segments of online food shoppers are... |
| Tipo: Journal Article |
Palavras-chave: Consumer/Household Economics; Research and Development/Tech Change/Emerging Technologies. |
| Ano: 2001 |
URL: http://purl.umn.edu/26530 |
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| Singletary, Keith W.; Morganosky, Michelle A.. |
| Scientific progress in understanding the relationship of diet to disease, along with increasing health-care costs and consumers' desires to make healthy lifestyle improvements, provides a significant impetus for the development of novel foods with health benefits (functional foods). Combining sound science, effective and balanced communication strategies, and changes in the regulatory environment, important benefits could be realized for the entire food system, including producers, food manufacturers, retailers, and consumers. |
| Tipo: Journal Article |
Palavras-chave: Consumer/Household Economics; Food Consumption/Nutrition/Food Safety. |
| Ano: 2004 |
URL: http://purl.umn.edu/27151 |
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| Wansink, Brian; Park, Sea Bum; Sonka, Steven T.; Morganosky, Michelle A.. |
| Using a Phantom Ingredient taste test, this article demonstrates how the use of soy labels and health claims on a package negatively biased taste perceptions and attitudes toward a food erroneously thought to contain soy. Consumers who ate products which mentioned soy on the package described the taste more grainy, less flavorful, and as having a strong aftertaste compared to those who ate the product but saw no soy label. Yet, while putting soy on a package negatively influenced taste-conscious consumers, when combined with a health claim, it improved attitudes among consumers who are health-conscious, natural food lovers, or dieters. Our results and discussion provide better direction for researchers who work with ingredient labeling as well as... |
| Tipo: Journal Article |
Palavras-chave: Food Consumption/Nutrition/Food Safety. |
| Ano: 2000 |
URL: http://purl.umn.edu/34571 |
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| Morganosky, Michelle A.; Cude, Brenda J.. |
| This research analyzed consumer cross-shopping between supermarkets and nontraditional food retail outlets and examined reasons for cross-shopping. Focus groups were conducted in two major metropolitan markets and one medium-size market. Participants indicated they add nontraditional retail formats to the existing mix of stores at which they shop. Despite the increased number of types of food retail outlets they patronized, focus group participants said they didn't feel they spent more time grocery shopping at the multiple formats compared to shopping in a traditional supermarket. |
| Tipo: Journal Article |
Palavras-chave: Consumer/Household Economics. |
| Ano: 2001 |
URL: http://purl.umn.edu/27579 |
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