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INFLUENCE OF BRAND NAME AND TYPE OF MODIFICATION ON CONSUMER ACCEPTANCE OF GENETICALLY ENGINEERED CORN CHIPS: A PRELIMINARY ANALYSIS AgEcon
Lusk, Jayson L.; Moore, Melissa; House, Lisa; Morrow, Bert.
In an effort to counteract adverse consumer reaction to genetically engineered foods, the biotechnology industry has shifted attention to deriving and promoting foods that have been genetically modified to have benefits for the consumer. However, is it uncertain whether this strategic shift will be successful at changing consumer perception of biotechnology. To provide an initial investigation into the issue, we surveyed 270 Mississippi State students. Results suggest that these consumers were more accepting of corn chips that had been modified to increase shelf life as opposed to increasing farmer yields; however, willingness-to-pay premiums for these value-added corn chips were extremely small relative to corn ships that contained no genetically...
Tipo: Journal Article Palavras-chave: Food Consumption/Nutrition/Food Safety; Research and Development/Tech Change/Emerging Technologies.
Ano: 2001 URL: http://purl.umn.edu/34449
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OBJECTIVE AND SUBJECTIVE KNOWLEDGE: IMPACTS ON CONSUMER DEMAND FOR GENETICALLY MODIFIED FOODS IN THE UNITED STATES AND THE EUROPEAN UNION AgEcon
House, Lisa; Lusk, Jayson L.; Jaeger, Sara; Traill, W. Bruce; Moore, Melissa; Valli, Carlotta; Morrow, Bert; Yee, Wallace M.S..
In the growing body of literature on consumer acceptance of genetically modified (GM) foods, there are significant differences on the impact of knowledge on acceptance of GM foods. One potential explanation is the manner in which knowledge is measured. The goal of this study is to differentiate and examine the impact of both subjective and objective knowledge related to acceptance of genetically modified foods. Data from surveys collected in the United States, England, and France is used.
Tipo: Conference Paper or Presentation Palavras-chave: Research and Development/Tech Change/Emerging Technologies.
Ano: 2004 URL: http://purl.umn.edu/20125
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