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	Provedor de dados AgEcon (4) Autor Mueller, Simone C. (4) Umberger, Wendy J. (4) Stringer, Randy (1) Palavra-chave Agricultural and Food Policy (2) Beef (2) Consumer/Household Economics (2) Demand and Price Analysis (2) Discrete choice experiment (2) Food Consumption/Nutrition/Food Safety (2) Food labeling (2) Marketing (2) Willingness to pay (2) Best-Worst Scaling (1) Consumers (1) D12 (1) Discrete choice experiment vs. attitude measurement (1) Extrinsic attributes (1) Food Security and Poverty (1) Food labelling (1) Health Economics and Policy (1) Health claims (1) I12 (1) Indonesia (1) Mais... Tipo do documento Conference Paper or Presentation (4) Ano 2010 (4) País United States (4) Idioma Inglês (4)		Ordenar por:  Relevância Autor Título Ano Registros recuperados: 4 Primeira ... 1 ... Última Are Consumers Indeed Misled? Congruency in Consumers' Attitudes towards Wine Labeling Information versus Revealed Preferences from a Choice Experiment AgEcon Mueller, Simone C.; Umberger, Wendy J.. Please Contact Authors for Updated Version before Citing Tipo: Conference Paper or Presentation Palavras-chave: Discrete choice experiment vs. attitude measurement; Food labeling; Willingness to pay; Consumers; Wine; Agricultural and Food Policy; Consumer/Household Economics; Demand and Price Analysis; Food Consumption/Nutrition/Food Safety; Marketing. Ano: 2010 URL: http://purl.umn.edu/61331 “Pick the Tick” The Impact of Health Endorsements on Consumers’ Food Choices AgEcon Mueller, Simone C.; Umberger, Wendy J.. To determine the efficiency of health-related endorsements in influencing consumer choice we report findings from two separate, unique discrete choice experiments (DCEs) involving fresh packaged beef steaks and seafood. In addition to quality and production-related attributes, the beef and seafood products also displayed a health endorsement: the Australian National Heart Foundation “Pick the Tick” certification. Another, more recently introduced health claim, “2 Serves a Week” was also included in the seafood experiment. Consumer awareness of the “Pick the Tick” certification was higher than any other extrinsic claim considered in the experiments. Furthermore, in both experiments, “Pick the Tick” had the highest impact and value relative to other... Tipo: Conference Paper or Presentation Palavras-chave: Health claims; Food labelling; Discrete choice experiment; Beef; Seafood; Visual presentation; Agricultural and Food Policy; Consumer/Household Economics; Demand and Price Analysis; Food Consumption/Nutrition/Food Safety; Food Security and Poverty; Health Economics and Policy; D12; I12; Q18. Ano: 2010 URL: http://purl.umn.edu/116436 Using Best-Worst Scaling to Determine Market Channel Choice by Small Farmers in Indonesia AgEcon Umberger, Wendy J.; Stringer, Randy; Mueller, Simone C.. A household survey and a novel Best-Worst scaling method are used to examine the relative importance of various buyer characteristics to small potato farmers in Indonesia. A Latent Class Cluster Analysis is used explore whether producers’ utilities for marketing channels are heterogeneous. For the aggregate sample, the attributes related to the buyer providing immediate cash payment, a price premium and always following through on their commitment to buy their potatoes were the three most important attributes. The results of the Latent Class Cluster Analysis found four unique classes or segments of producers, each with distinct utilities for buyer characteristics and interesting differences socio-demographic characteristics. The largest segment (44%) was... Tipo: Conference Paper or Presentation Palavras-chave: Best-Worst Scaling; Latent Class Cluster Analysis; Marketing channel choice; Indonesia; Potato farmers; Small farmers; Marketing. Ano: 2010 URL: http://purl.umn.edu/90853 Is Presentation Everything? Using Visual Presentation of Attributes in Discrete Choice Experiments to Measure the Relative Importance of Intrinsic and Extrinsic Beef Attributes AgEcon Umberger, Wendy J.; Mueller, Simone C.. A unique discrete choice experiment (DCE) is used to estimate the relative importance of quality attributes to Australian beef consumers. In the DCE, consumers choose their preferred beef steaks from options varying in a large number of intrinsic (marbling and fat trim) and extrinsic/credence (brand, health, forage, meat standards/quality, and production and process claims) attributes. This study is the only known DCE to present these attributes to consumers visually – in a manner that more realistically simulates the retail choice scenario for beef and allows us to evaluate the relative importance of attributes that consumers use both consciously and unconsciously when making product choices. Respondents’ beef choices were analyzed using a latent class... Tipo: Conference Paper or Presentation Palavras-chave: Discrete choice experiment; Visual attribute presentation; Willingness to pay; Beef; Extrinsic attributes; Food labeling; Livestock Production/Industries; Research and Development/Tech Change/Emerging Technologies. Ano: 2010 URL: http://purl.umn.edu/61856 Registros recuperados: 4 Primeira ... 1 ... Última

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