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| Byrne, Patrick J.; Toensmeyer, Ulrich C.; German, Carl L.; Muller, H. Reed. |
| This study demographically determines: which consumers are currently buying organic produce; consumer comparisons of organic and conventional produce; and consumer purchase likelihood of higher-priced organic produce. Data were collected from a Delaware consumer survey, dealing with fresh produce and food safety. Multinomial and ordered logit models were developed to generate marginal effects of age, gender, education, and income. Increasing age, males, and advancing education demonstrated positive effects on the likelihood that the consumer was not a regular purchaser of organic produce. Respondents with at least a Bachelor degree were more likely to have organic purchase experience among the non-regular purchasers. A majority of respondents rated... |
| Tipo: Journal Article |
Palavras-chave: Consumer/Household Economics. |
| Ano: 1991 |
URL: http://purl.umn.edu/27608 |
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