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| Petrovici, Dan Alex; Ritson, Christopher; Ness, M.. |
| This paper draws upon a consumer survey carried out in Bucharest (Romania) to explore determinants of food choice in a transition economy. An adapted version of the Theory of Reasoned Action was developed. This included attitude toward intention, habit and preference as independent variables. The structural equations modelling carried out in 'Analysis of MOment Structures' AMOS showed a significant positive influence of all variables. Similar to other studies conducted in European Union (EU) countries (Saba, Di Natale, 1998) habit outweighed the other variables. The study emphasises the heterogeneity of consumer beliefs about food. Furthermore it was suggested that there is scope for noneconomic variables in explaining food choices and consumer behaviour... |
| Tipo: Conference Paper or Presentation |
Palavras-chave: Theory of Reasoned Action; Food choice; Transition economy; Consumer/Household Economics. |
| Ano: 2002 |
URL: http://purl.umn.edu/24852 |
