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	Provedor de dados AgEcon (2) Autor Farrelly, Matthew (2) Nonnemaker, James (2) Rousu, Matthew C. (2) Palavra-chave Consumer/Household Economics (2) C93 (1) Cigarettes (1) Demand and Price Analysis (1) Experimental auctions (1) Field auctions (1) Field experiments (1) Health Economics and Policy (1) M31 (1) Value of information (1) Mais... Tipo do documento Conference Paper or Presentation (1) Journal Article (1) Ano 2011 (1) 2009 (1) País United States (2) Idioma Inglês (2)		Ordenar por:  Relevância Autor Título Ano Registros recuperados: 2 Primeira ... 1 ... Última The Value of Countermarketing Information to Smokers: Evidence from Field Auctions AgEcon Rousu, Matthew C.; Nonnemaker, James; Farrelly, Matthew. Information about cigarettes can help smokers come to an informed decision about what cigarettes to purchase. Countermarketing information, which helps counter potentially biased marketing information, can fill this void, but little is known about the value of this information to smokers. In this paper, we use data from experimental auctions to estimate the value of countermarketing information to smokers. We find that countermarketing information has significant value to smokers who have been exposed to marketing information from tobacco companies, but we find no evidence it provides value to smokers not exposed to marketing information Tipo: Conference Paper or Presentation Palavras-chave: Field auctions; Value of information; Cigarettes; Consumer/Household Economics; Health Economics and Policy. Ano: 2009 URL: http://purl.umn.edu/49219 Choosing a Cigarette Brand: Determining the Value of Countermarketing Information to Smokers Using Field Auctions AgEcon Rousu, Matthew C.; Nonnemaker, James; Farrelly, Matthew. Information about cigarettes can help smokers come to an informed decision about what cigarettes to purchase. Countermarketing information can help smokers make informed decisions, but little is known about the value of this information to smokers. In this article, we use data from experimental auctions to estimate the value of countermarketing information that counters industry claims about reduced-risk cigarettes. We find that this information has significant value to smokers who have been exposed to marketing information from tobacco companies touting reduced-risk cigarettes, but we find no evidence it provides value to smokers not exposed to this marketing information. Tipo: Journal Article Palavras-chave: Experimental auctions; Field experiments; Consumer/Household Economics; Demand and Price Analysis; C93; M31. Ano: 2011 URL: http://purl.umn.edu/117944 Registros recuperados: 2 Primeira ... 1 ... Última

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