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| Novotorova, Nadezhda K.; Mazzocco, Michael A.. |
| A better understanding of consumer preferences for and behavior toward genetically modified (GM) foods is essential for designing new market strategies and information policies for GM products. A sample of Midwest consumers was administered one of two nearly identical conjoint questionnaires to identify the influence of attribute wording on consumer preferences. Respondents value “GM” negatively, while referring to the same attribute as “reduced environmental impact” (REI) results in a positive valuation. The inclusion of both the method of production (GM) and its specific benefits may provide consumers with more information with which to make choices among products. |
| Tipo: Journal Article |
Palavras-chave: Consumer/Household Economics. |
| Ano: 2009 |
URL: http://purl.umn.edu/99765 |
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| Novotorova, Nadezhda K.; Mazzocco, Michael A.. |
| Using conjoint analysis methodology, this study used an online survey to measure consumers’ preferences for the apple attributes as place of production, method of production, and price. The results of the conjoint analysis indicate that consumers are willing to make trade offs between the studied attributes. Segment analysis indicates Place-oriented consumers may be willing to pay 60% to 70% premiums for locally grown apples. The high consumer preferences for locally grown products combined with environmental benefits transferred through genetic modification provide an opportunity for producers to capture and build their markets, especially within certain market segments. |
| Tipo: Journal Article |
Palavras-chave: Conjoint analysis; Consumer preferences; GM; Locally grown; Consumer/Household Economics; Q10; Q13. |
| Ano: 2008 |
URL: http://purl.umn.edu/53738 |
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