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EFFICIENT CONSUMER RESPONSE IN DER WERTSCHÖPFUNGSKETTE MILCH AgEcon
Obersojer, Thomas; Weindlmaier, Hannes.
The German food market has undergone tremendous changes within the last years: in food retailing a concentration process has taken place, discount-stores have gained market shares,and consumers have shown a hybrid and smart buying behaviour demanding highest quality at the lowest price. New information technologies have been developed and enable a closer collaboration between the members of the chain. Therefore, the former isolated management of single firms must be replaced by a vertical comprehensive management encompassing each individual member of the supply chain. In this context, Efficient Consumer Response (ECR) is seen to be the successful supply chain strategy for the grocery industry. This paper gives an overview of the ECR concept and its single...
Tipo: Conference Paper or Presentation Palavras-chave: Supply Chain Management; Efficient Consumer Response; Molkereiwirtschaft; Dairy industry; Consumer/Household Economics; Livestock Production/Industries.
Ano: 2007 URL: http://purl.umn.edu/7576
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Faktoren für die Zufriedenheit mit Qualitätssystemen aus Sicht der Primärerzeuger AgEcon
Enneking, Ulrich; Obersojer, Thomas; Kratzmair, Marion.
In order to ensure and to improve quality in the agro-food sector quality systems have to undergo a permanent change: simple end-of-the-pipe monitoring is therefore being replaced with management oriented concepts. Farmers are also increasingly requested to implement quality systems. This paper gives an overview of quality regimes in the agro-food sector and compares three systems in the domains of pork production, potato growing and the cultivation of hop. 315 Bavarian farmers were interviewed in order to identify factors which may influence the satisfaction with quality systems. Differences between the three quality regimes were moderate with respect to the overall satisfaction. Hop growers judged their system to improve production efficiency while the...
Tipo: Journal Article Palavras-chave: Quality assurance; Quality management; Satisfaction with quality systems; DIN EN ISO 9000ff.; Agribusiness.
Ano: 2007 URL: http://purl.umn.edu/96737
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