| Getting a new product adopted - even if it has obvious advantages - is difficult. Many innovations require a long period from the time they become available to the time they are widely adopted. This study was conducted to determine some characteristics of new product diffusion processes in Hungarian market circumstances and compare them with the international findings. Having studied a wide variety of diffusion models applied in marketing, the Bass (1969) model seems to be internationally adopted. The parameter values of this model for different products in several countries are available in relative studies. The diffusion of different products were investigated on Hungarian statistical data (e.g. automobile, camcorder, subscription of cellular phone) and... |
