| The objective of QLIF subproject 1 was to deliver in-depth analyses of consumer expectations, attitudes and buying behaviours, with respect to quality and safety of foods from organic and low-input production systems. Results of the research showed that consumer attitudes towards quality and safety are not consistent - they are changeable, and linked to a whole bundle of assorted issues such as personal health, the natural environment, and ethics. Organic consumers appear to fall into two main types: regular and occasional purchasers. Regular consumers are committed insofar as the products satisfy their quality and safety requirements, but they are suspicious of over-processed organic foods sold in supermarkets. Occasional consumers of organic and... |
