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| Bernard, John C.; Pan, Xiqian; Sirolli, Ryan. |
| Today's consumers face foods whose production attributes they are often largely unfamiliar with and uncertain about. This study surveyed Delaware consumers about labeling, health risk concerns, and knowledge of five potential attributes for chicken: free-range, treated with antibiotics, irradiated, fed genetically modified (GM) feed, and GM chicken. Respondents were highly in favor of labeling all attributes, and perceived a high health risk from and had a low self-reported knowledge of many of the attributes. Gender, tobacco use, and label reading habits were significant factors in explaining the difference in responses. An analysis of survey comments further demonstrated the extent of consumer concerns. |
| Tipo: Journal Article |
Palavras-chave: Consumer/Household Economics; Research and Development/Tech Change/Emerging Technologies. |
| Ano: 2005 |
URL: http://purl.umn.edu/27714 |
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| Bernard, John C.; Pesek, John D., Jr.; Pan, Xiqian. |
| Typical supermarket chickens are produced with novel or controversial attributes. This continues despite contrasting growth in consumer interest in organic and natural foods. This study surveyed Delaware consumers’ likelihood to purchase chicken given different attributes: free range, given antibiotics, irradiated, fed genetically modified (GM) fee, GM chicken, and price. Examining conjoint analysis data with a heteroskedastic two-limit tobit model, GM chicken and other novel attributes were found to lower purchase likelihood significantly. Understanding these results should help the industry meet consumer preferences while aiding its continued expansion to benefit workers and growers across the South. |
| Tipo: Journal Article |
Palavras-chave: Antibiotics; Chicken; Conjoint analysis; Genetically modified; Heteroskedastic; Irradiated; Tobit; Consumer/Household Economics; Food Consumption/Nutrition/Food Safety; Q13; D12; C24. |
| Ano: 2007 |
URL: http://purl.umn.edu/6058 |
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