SABIIA - Sistema Aberto e Integrado de Informação em Agricultura (Sabiia)

Germany is an important export market for Danish organic products, but German consumers are not familiar with organic products from Denmark. The story about Danish organic products and Denmark has to be told more compelling in order to increase the Danish export to the German market.

Deliverable 1.4 (a) Journal article. How important is country-of-origin for organic food consumers? A review of the literature and suggestions for future research. SOMDwIT

Palavras-chave: Consumer issues.

Ano: 2017

URL: http://orgprints.org/33238/1/index.html

Thøgersen, John; Pedersen, Susanne; Paternoga, Maria; Schwendel, Eva; Aschemann-Witzel, Jessica.

Purpose: This paper reviews the literature on the country-of-origin (COO) effect in the context of organic food and develops suggestions for further research in this area. Research has investigated COO effects and consumer responses to organic food, but there is little research on the combination of the two. Design/methodology/approach: A narrative review of two research streams and their intersection, forming the basis for the development of a research agenda. Findings: There are few studies analysing the possible interaction between the effects of organic and COO on consumers’ food preferences and choices. In general, COO seems to lose impact when other quality cues are salient. This suggests a lower impact of COO for organic than for conventional...

Tipo: Journal paper

Palavras-chave: Food security; Food quality and human health Markets and trade Consumer issues.

Ano: 2016

URL: http://orgprints.org/32141/1/Th%C3%B8gersen%20et%20al%2C%202017%2C%20BFJ.pdf

Consumers’ evaluation of imported organic food products: The role of geographical distance (only abstract - complete manuscript will follow, when published)

Pedersen, Susanne; Aschemann-Witzel, Jessica; Thøgersen, John.

Abstract Country-of-origin (COO) effects and consumer evaluation of organic food products are rarely studied as a whole. Thus, how consumers evaluate imported organic products is under-researched. The aim of this study was therefore to investigate organic consumers’ preferences for imported organic food products from different origins and the underlying reasons for these preferences, including how COO preferences depend on the consumers’ geographical distance to the COO. We applied a multi-method approach which consisted of in-store interviews (N = 255) and focus groups (six, N = 38) with organic consumers in three German cities located in the north (Hamburg, close to Denmark), west (Münster, close to The Netherlands) and south (Munich, close to...

Tipo: Journal paper

Palavras-chave: Food security; Food quality and human health Consumer issues.

Ano: 2017

URL: http://orgprints.org/32710/1/Consumers%20COO%20preferences_final.pdf

Deliverable 1.3.(a): Conference paper: Consumer evaluation of imported organic food products in emerging economies in Asia

Pedersen, Susanne; Aschemann-Witzel, Jessica; Thøgersen, John.

Consumers in emerging economies such as Thailand and China have started to demand organic food products – mainly due to food safety reasons (Ortega, Wang, Wu, & Hong, 2015; Roitner-Schobesberger, Darnhofer, Somsook, & Vogl, 2008; C. L. Wang, Li, Barnes, & Ahn, 2012; O. Wang, De Steur, Gellynck, & Verbeke, 2015). Since the domestic organic markets are still not well-established in Thailand and China, there is a huge potential for export of organic food products to these markets from countries, where the organic markets are more established and able to provide consumers with safe products. However, little is known about consumer preferences for imported organic food in emerging economies in Asia. A total of 139 in-store interviews were...

URL: http://orgprints.org/31420/1/Deliverable%201.3%20a.%20Conference%20paper%20for%20IFMRS%2C%202017.pdf

Palavras-chave: Indicators and other value-laden measures Food security; Food quality and human health Consumer issues.

Ano: 2017

Deliverable 1.2 (a): Popular article: Styrket dansk image kan fremme tysk øko-eksport, SOMDwIT

Tyskland er det vigtigste eksportmarked for danske økologiske producenter, men tyske forbrugere kender stort set ikke til dansk økologi. Øget fokus på fortællingen om dansk økologi og Danmark skal styrke den danske eksportstrategi på det tyske marked.

Deliverable 2.3.: Transcripts of all interviews (WP2), SOMDwIT

Palavras-chave: Markets and trade; Consumer issues.

Ano: 2016

URL: http://orgprints.org/32140/1/oekologi-forskning-oekologi-erhverv-nr-600

Pedersen, Susanne; Aschemann-Witzel, Jessica; Thøgersen, John; Schwendel, Eva; Paternoga, Maria.

Deliverable 2.3. contains information about the collection of in-store interviews and focus groups in Germany, Thailand and China. Also, it provides information abut the transcriptions.

Tipo: Other

Palavras-chave: Consumer issues.

Ano: 2017

URL: http://orgprints.org/32139/1/D2.3%20Transcripts%20of%20interviews.pdf

Deliverable 2.1. Literature review, SOMDwIT project

Thøgersen, John; Paternoga, Maria; Schwendel, Eva; Pedersen, Susanne.

The purpose of SOMDwIT WP2 is to explore the influence of “made-in-Denmark” relatively to competing countries of origin on how organic food products are evaluated across quality dimensions that consumers perceive as important (both organic food in general and specific product categories) at important and emerging markets (Germany and France, China and Thailand). The primary research in the project is based on a thorough review of the state-of-the-art regarding organic food consumption and country of origin effects.

Tipo: Report

Palavras-chave: Food security; Food quality and human health Markets and trade Consumer issues.

Ano: 2016

URL: http://orgprints.org/30336/1/SOMDwIT%2C%20D2.1%2C%20Literature%20review%2C%2030062016.pdf

Styrket dansk image kan fremme tysk øko-eksport

Deliverable 2.2: Interviewguide, SOMDwIT project

Palavras-chave: Consumer issues.

Ano: 2016

URL: http://orgprints.org/33232/1/index.html

Pedersen, Susanne; Schwendel, Eva; Paternoga, Maria; Aschemann-Witzel, Jessica; Thøgersen, John.

The report is deliverable 2.2. in the SOMDwIT project and provides information on the development of two interview guides for the qualitative data collection in four countries: In-store interviews and focus groups with organic consumers.

Tipo: Report

Palavras-chave: Specific methods.

Ano: 2016

URL: http://orgprints.org/30335/1/SOMDwIT%2C%20D2.2%2C%20Interview%20guides%2C%2030062016.pdf

Deliverable 3.3: Questionnaire in five local languages

Pedersen, Susanne; Aschemann-Witzel, Jessica; Thøgersen, John.

This document is deliverable 3.3. in the SOMDwIT project and provides information about the translation of the survey instrument (Deliverable 3.2) into Danish, Germany, French, Thai and Chinese

Tipo: Other

Palavras-chave: Surveys and statistics; Research methodology and philosophy; Knowledge management.

Ano: 2017

URL: http://orgprints.org/31303/1/D3%203%20Survey%20in%20local%20languages.pdf

Tyskland vilde med dansk økologi

Tyskland er én af de største eksportmarkeder for danske øko-varer. En ny undersøgelse viser imidlertid, at tyske forbrugere stort set ikke kender til dansk økologi. En styrkelse af tyskernes kendskab Danmark som økologisk foregangsland vil øge eksportpotentialet for dansk økologi, påpeger markedschef for eksport i Økologisk Landsforening

Consumers’ evaluation of imported organic food products: The role of geographical distance

Palavras-chave: Consumer issues.

Ano: 2016

URL: http://orgprints.org/33235/1/index.html

Pedersen, Susanne; Aschemann-Witzel, Jessica; Thøgersen, John.

Country-of-origin (COO) effects and consumer evaluation of organic food products are rarely studied in combination. The aim of this study was therefore to investigate organic consumers’ preferences for imported organic food products from different origins and the underlying reasons for these preferences, including how consumers’ COO preferences depend on the geographical distance to the COO. We employed a multi-method, qualitative approach consisting of in-store interviews (N = 255) and focus groups (six, N = 38) with organic consumers in three German cities located in the north (Hamburg, close to Denmark), west (Münster, close to The Netherlands) and south (Munich, close to Austria). The interviews confirmed the well-known preference for domestic (also...

Tipo: Journal paper

Palavras-chave: Food security; Food quality and human health Consumer issues.

Ano: 2018

URL: http://orgprints.org/33913/1/Consumers%20COO%20preferences_accepted%20manuscript.pdf

Deliverable 2.1. and 3.1., Literature reviews, SOMDwIT project

Thøgersen, John; Paternoga, Maria; Schwendel, Eva; Pedersen, Susanne.

The purpose of the SOMDwIT project is to explore the influence of “made-in-Denmark” relatively to competing countries of origin on how organic food products are evaluated across quality dimensions that consumers perceive as important (both organic food in general and specific product categories) at important and emerging markets (Germany and France, China and Thailand). The primary research in the project is based on a thorough review of the state-of-the-art regarding organic food consumption (D 2.1) and country of origin effects (D3.1). Since the two areas are closely linked in this project, we have made one review covering both deliverables.

Tipo: Report

Palavras-chave: Food security; Food quality and human health Markets and trade Consumer issues.

Ano: 2016

URL: http://orgprints.org/31485/7/SOMDwIT%2C%20D2.1%20%26%20D3.1%2C%20Literature%20reviews%2C%2030062016.pdf

Deliverable 3.2: Survey instrument

Pedersen, Susanne; Aschemann-Witzel, Jessica; Thøgersen, John.

This document is deliverable 3.2. in the SOMDwIT project and provides information on the development of the survey instrument for the quantitative data collection in Denmark, Germany, France, Thailand and China.

Tipo: Other

Palavras-chave: Surveys and statistics; Specific methods.

Ano: 2017

URL: http://orgprints.org/31100/1/SOMDwIT%2C%20D3.2%2C%20Survey%20instrument%2C%2015012017.pdf

Trust – the key to organic export to Asia

The demand for organic food products is on the rise – also in developing countries. Especially organic products from developed countries are in demand since they represent trust and credibility. This is an opportunity that Danish organic exporters should seize.

Consumers’ evaluation of imported organic food products: The role of geographical distance

Palavras-chave: Consumer issues.

Ano: 2017

URL: http://orgprints.org/33241/1/index.html

Pedersen, Susanne; Aschemann-Witzel, Jessica; Thøgersen, John.

Tipo: Journal paper

Palavras-chave: Food security; Food quality and human health Consumer issues.

Ano: 2018

URL: http://orgprints.org/33673/7/Consumers%E2%80%99%20evaluation%20of%20imported%20organic%20food%20products%20-%20The%20role%20of%20geographical%20distance.pdf

Impact of Country of Origin and Organic Certification on Consumer Food Choices in Developed and Emerging Economies. Abstract for EMAC 2018

Thøgersen, John; Pedersen, Susanne; Aschemann-Witzel, Jessica.

To investigate the influence of COO on consumers’ food choices in the presence of other quality cues, a choice-based conjoint (CBC) experiment was conducted in Germany, France, China and Thailand. In each country, a sample of about 1000 consumers participated after being screened for responsibility for the household’s shopping, consumption of the case product, and knowledge of organic food. The overall design is a full factorial with four COOs, three different organic label conditions and three price levels. The 36 different choice options were bundled in 12 choice sets of three alternatives, which were presented in random order. The study revealed a general tendency to prefer imported food products from economically developed over products from less...

URL: http://orgprints.org/32408/1/COO%20and%20organic%20food%20in%204%20countries-EMAC.pdf

Palavras-chave: Consumer issues.

Ano: 2017

The impact of organic certification and country of origin on consumer food choice in developed and emerging economies

Thøgersen, John; Pedersen, Susanne; Aschemann-Witzel, Jessica.

The effects of organics and country of origin (COO) on consumers’ food choices have mostly been investigated separately. In order to investigate the joint effect of these two credence quality cues and when they influence choice, a choice-based conjoint (CBC) experiment was conducted in Germany, France, Denmark, China and Thailand. In each country, a sample of about 1000 consumers participated after being screened for responsibility for their household’s shopping, consumption of the case product, and knowledge of organic food. A full factorial design with four COOs, three different organic label conditions and three price levels gave 36 different choice options. They were bundled in 12 choice sets of three alternatives, which were presented in random order....

Tipo: Journal paper

Palavras-chave: Markets and trade; Consumer issues.

Ano: 2019

URL: http://orgprints.org/33914/1/COO%20and%20organic%20food%20in%205%20countries_ufr_rev2.pdf

Pride and prejudice - a comparison of consumer preferences for country-of- origins of imported organic foods in Germany and China. Abstract for EMAC 2018

Pedersen, Susanne; Aschemann-Witzel, Jessica; Thøgersen, John.

The aim is to investigate why and when consumers in an emerging economy vs. an economically developed country prefer imported to domestic organic food products. A domestic country bias has been found mostly in developed countries. Three studies were conducted with organic consumers in China and Germany: In-store interviews, focus groups and an online survey. A strong domestic country bias for organic food products is confirmed in Germany, and to a much lesser extent in China. German consumers prefer products imported from countries that are geographically and culturally close. Food safety and health concerns are the primary reasons for Chinese consumers buying organic food. Hence, organic products from developed countries are preferred because of...

URL: http://orgprints.org/32409/1/Pride%20and%20prejudice%20-%20a%20comparison%20of%20consumer%20preferences%20for%20country-of-origins%20of%20imported%20organic%20foods%20in%20Germany%20and%20China%2C%20EMAC%202018.pdf

Palavras-chave: Consumer issues; China; Germany.

Ano: 2017

Deliverable 1.3.(b): Conference paper: German consumers’ evaluation of imported organic food products – the importance of geographical distance

Pedersen, Susanne; Aschemann-Witzel, Jessica; Thøgersen, John.

In Germany, as in several other European countries, the demand for organic food is growing substantially faster than domestic production and supply, which has led to high import shares of many organic foods. Consequently, domestic consumers are presented with a wide variety of organic products from foreign country-of-origins (COOs). Although there are many studies of consumer preferences for COO on the one hand and organic food on the other, research on COO effects in the context of organic food is scarce. More specifically, there is a lack of research on how consumers evaluate imported organic food products. To explore regional differences in German consumers’ preferences for imported organic foods, 6 focus groups and 255 in-store interviews were...