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Registros recuperados: 3
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Food Commercials and Kids: Characterizing Advertising Content of Children's Online Television Programs AgEcon
Penn, Jerrod; Staley, Daniel; Smith, Chaquenta; Saghaian, Sayed H..
Internet marketing has gained attention as a new medium to advertise food products to children. This study examines the prevalence of food marketing during children's television programs that are available on the internet. While food is the largest product category advertised, commercials make up a smaller portion of episode time online compared to previous reports of television advertising.
Tipo: Conference Paper or Presentation Palavras-chave: Internet Food Marketing; Childhood Obesity; Content Analysis; Food Consumption/Nutrition/Food Safety; Marketing.
Ano: 2011 URL: http://purl.umn.edu/103621
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Response to Out of Stock Produce and its Underlying Economic Considerations AgEcon
Penn, Jerrod; Matopoulos, Aristides; House, Lisa.
The goal of this research is to investigate consumer response to out-of-stock product in the produce category. We do this by comparing results from a survey conducted in Greece and the United States to previous research on consumer response to out-of-stock situations for other perishable and non-perishable products. We further examined the underlying economic reasoning as well as the cultural and physical differences between the United States and Greece as explanations of different reactions. Out of Stock produce response proved different in produce than in other perishables and non-perishables. There is some evidence that produce does follow previous the suggested economic reasoning from the previous research, especially within transaction costs. Finally,...
Tipo: Conference Paper or Presentation Palavras-chave: Out-of-stock; Grocery; Perishables; Opportunity cost; Transaction costs; Agribusiness.
Ano: 2010 URL: http://purl.umn.edu/56487
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Beach Quality and Recreational Values: A Pictorialized Stated Preference Analysis of Residents and Tourists AgEcon
Penn, Jerrod; Hu, Wuyang; Cox, Linda J.; Kozloff, Lara.
Much of Hawaii’s economy relies on its unique marine environments, which are threatened by degradation from stormwater runoff. Using a stated preference method of choice-based conjoint (CBC) analysis, based on stylized photographs, this study examines both residents’ and visitors’ marginal value for levels of attributes associated with Hawaiian beach recreation. Each attribute (sand quality, water quality, congestion and water safety conditions) was significant for both residents and tourists, with water quality being the single most important attribute. There is little distinction between resident and tourist marginal value, except for a greater value lost for below average water quality among tourists.
Tipo: Presentation Palavras-chave: Nonmarket Valuation; WTP; Beach; Environmental Economics and Policy; Resource /Energy Economics and Policy.
Ano: 2012 URL: http://purl.umn.edu/119813
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