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	Provedor de dados 31 (3) Autor Platania, Marco (3) Privitera, Donatella (2) Gulisano, Giovanni (1) Nicoletti, Giovambattista (1) Palavra-chave Agribusiness (1) Agricultural software use (1) Computer use (1) Consumer/Household Economics (1) Counterfeit (1) Factor Analysis (1) Intensity of innovation (1) Italian food production (1) Marketing strategies (1) O33 (1) Q12 (1) Q16 (1) Research and Development/Tech Change/Emerging Technologies (1) Rural development (1) Traditional product (1) Typical Italian products (1) Mais... Tipo do documento Conference Paper or Presentation (3) Ano 2007 (1) 2005 (1) 2002 (1) País United States (3) Idioma Inglês (3)		Ordenar por:  Relevância Autor Título Ano Registros recuperados: 3 Primeira ... 1 ... Última Authentic and Fake Italian Food Products in the World 31 Nicoletti, Giovambattista; Platania, Marco; Privitera, Donatella. Counterfeiting is a growing and increasingly dangerous phenomenon. There has recently been an enormous growth in the illegal market for designer goods with a 'name' or trademark (counterfeit goods), as well as goods made without paying for the intellectual property rights (pirated goods). Quite apart from having economic consequences, counterfeited and pirated articles threaten the health and safety of EU citizens, their jobs, Community competitiveness, trade, and investment in research and innovation. The agrofood italian production , famous all over the world for their qualitative characteristics, it reenters among the products that are imitated. The imitation of such products certainly risks to damage the Italian productions, above all in comparison to... Tipo: Conference Paper or Presentation Palavras-chave: Counterfeit; Italian food production; Agribusiness. Ano: 2007 URL: http://purl.umn.edu/7861 Analysis and Market Prospects of a Traditional Calabrian Product 31 Gulisano, Giovanni; Platania, Marco. The strategies for exploiting typical production represents a theme of great interest, above all in the measure in which exploitation brought about via adequate marketing strategies allows these products to shed their anonymity. This paper constitutes a contribution in this direction, since it analyses the potential of a traditional product ('Nduja) using multivariate analysis techniques on a sample of consumers, identified by a specific market research survey. This made it possible to define the main characteristics of the type of consumer of this product and to define suitable market segmentation strategies. Tipo: Conference Paper or Presentation Palavras-chave: Traditional product; Rural development; Marketing strategies; Factor Analysis; Consumer/Household Economics. Ano: 2002 URL: http://purl.umn.edu/24807 ICT and Typical Products: An Analysis of Italian Farms 31 Platania, Marco; Privitera, Donatella. The paper discusses the final results of research into the use and impact of ICT on a sample of firms in the Calabria region of southern Italy processing typical food products (salami, citrus fruits, oil, cheese) certified as PDO or PGI. The specific sample was chosen for two reasons: on the one hand to assess the compatibility of ICT in firms where production follows historic and territorial traditions, and on the other to test the hypothesis that the use of ICT in firms processing food products of certified quality should ideally present a greater, more significant impact. The results let us know some characteristics concerning with the introduction and usage of new technology in the examined farms. Tipo: Conference Paper or Presentation Palavras-chave: Computer use; Typical Italian products; Intensity of innovation; Agricultural software use; Research and Development/Tech Change/Emerging Technologies; Q12; Q16; O33. Ano: 2005 URL: http://purl.umn.edu/24648 Registros recuperados: 3 Primeira ... 1 ... Última

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