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Pofahl, Geoffrey M.. |
This paper seeks to explore the implementation of more realistic supply channel interactions in merger simulation. In particular, a two-stage pricing game is used to conduct merger simulations in the refrigerated orange juice category. The major finding is that practical use of stage-game modeling in merger simulation will not be possible until the relationship between demand specification and retail pass-through rates is better understood. |
Tipo: Conference Paper or Presentation |
Palavras-chave: Agribusiness. |
Ano: 2007 |
URL: http://purl.umn.edu/9915 |
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Pofahl, Geoffrey M.. |
We empirically estimate the valuation of new carbonated soft drink products within a model of market value maximization. We show that equity value is an important consideration in the firm decision to differentiate or imitate in new product introductions. Our results indicate that differentiation is a marginally better strategy for new product introductions as opposed to imitation of existing products. This finding is quite logical given the already high levels of imitative competition existing in the carbonated soft drink category. |
Tipo: Conference Paper or Presentation |
Palavras-chave: Demand and Price Analysis; Marketing. |
Ano: 2008 |
URL: http://purl.umn.edu/6257 |
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Pofahl, Geoffrey M.; Capps, Oral, Jr.; Clauson, Annette L.. |
Using the ACNielsen HomeScan Panel over the period 1998 to 2001 as the source of data, we entertain various demand systems, namely, the LA/AIDS, the AIDS, and the QUAIDS to investigate the demand for eight non-alcoholic beverages. Own-price, cross-price, and expenditure elasticities are obtained by year and by demand system for milk, bottled water, carbonated soft drinks, powdered soft drinks, coffee, tea, fruit juices and drinks, and isotonics. Emphasis is placed on the magnitude of price sensitivity of households toward non-alcoholic beverages as well as on substitution and complementary patterns. This work provides a more current and more thorough analysis associated with the non-alcoholic beverage industry than previously reported in the literature. |
Tipo: Conference Paper or Presentation |
Palavras-chave: Demand and Price Analysis. |
Ano: 2005 |
URL: http://purl.umn.edu/19441 |
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