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| Beamer, Bobby G.; Preston, Warren P.. |
| In recent years, fresh fruits and vegetables have attracted attention as potential alternative agricultural enterprises. The produce section also has grown in importance in the supermarket industry. Yet, there is little known about the produce shelf space allocation process within supermarket chains. This research describes the organization of fresh produce marketing within retail supermarket chains. Implications are derived for market penetration by new produce suppliers, particularly growers of specialty produce items. Results are reported form personal interviews conducted with the person most responsible for produce merchandising within each of 17 supermarket chains operating in the Virginia area. |
| Tipo: Journal Article |
Palavras-chave: Marketing. |
| Ano: 1991 |
URL: http://purl.umn.edu/27500 |
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| McGuirk, Anya M.; Preston, Warren P.; Jones, Gerald M.. |
| A mailed questionnaire was used to assess consumer concerns and potential consumption response attributable to the introduction of bovine somatotropin (bST). Responses from 605 households in Virginia are described and analyzed. Logit models were estimated to identify which issues shape consumers decisions to alter milk purchases contingent on the introduction of bST and to determine whether socioeconomic characteristics explain consumers attitudes toward these issues. Estimates based on survey responses point toward sizable reductions in fluid milk purchases if bST is introduced. Large retail price reductions are predicted to be insufficient to offset these estimated decreases. Consumer education and marketing strategies are discussed. |
| Tipo: Journal Article |
Palavras-chave: Food Consumption/Nutrition/Food Safety; Research and Development/Tech Change/Emerging Technologies. |
| Ano: 1992 |
URL: http://purl.umn.edu/30375 |
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