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| Furtschegger, Christoph; Schermer, Markus; Borec, Andreja; Prišenk, Jernej. |
| First, we consider it helpful to give a short introduction into the topic of communication and share some reflections why this aspect is important to look at in the frame of the HealthyGrowth project. The general question is why communication is necessary and what the purpose of communication is. One aspect commonly mentioned concerns information as a means of marketing. As Karstberg (2015) notes: “Research shows that a significant barrier to consumers purchasing more organic foods is lack of information. This leads the relevant body of research to call for better communication around organic foods.” Zanoli and Naspetti (2002:652) expressed the need “to devise a better communication strategy” with a view to “informing consumers about the extra quality... |
| Tipo: Report |
Palavras-chave: Values; Standards and certification Produce chain management. |
| Ano: 2016 |
URL: http://orgprints.org/31227/1/Task4_FinalVersion.pdf |
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| Borec, Andreja; Prišenk, Jernej. |
| The “Ekodar” organic beef label was established in 2009 by the Šaleška Valley agricultural cooperative. Currently, 76 producers/farmers label their products with the Ekodar brand, which speaks to a onnection of trust between consumers. The meat is available in eleven large producers and retailers, such as Mercator, two organic shops, two agricultural co’ops, as well as online, and delivery is available in twelve cities throughout Slovenia. Marketing and distribution is done via the central umbrella of the Šaleška Valley (owner of the brand) agricultural cooperative. The special characteristic f the “Ekodar” brand is its QR code, which allows consumers to trace the origins of their meat. In using a smart phone to scan QR codes on packaging before purchase,... |
| Tipo: Other |
Palavras-chave: "Organics" in general; Food systems. |
| Ano: 2015 |
URL: http://orgprints.org/28838/7/28838.pdf |
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| Prišenk, Jernej; Borec, Andreja. |
| In the literature the value based food chains express two main characteristics: business relationships among strategic partners interacting in the supply chain are based on a written set of values and food products are differentiated from similar food products based on product attributes such as food quality, safety, and/or functionality along with environmental and social attributes (Stevenson, 2009). To verify the first part of the definition the analysis of two organic food chains where carried out. For the analysis of business relationships and food quality communication in the food chain two different methodological approaches were used. For collecting the input data a semi-structured interviews with various stakeholders were performed. The results of... |
| Tipo: Conference paper, poster, etc. |
Palavras-chave: "Organics" in general; Food systems. |
| Ano: 2015 |
URL: http://orgprints.org/29218/3/29218.pdf |
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| Prišenk, Jernej. |
| The eligibility of production on dairy farms in mountain regions was analysed using empirical data on the effect of a value-based agro-food chain. The analysis focused on social and economic (i.e. socioeconomic) impacts. For this case study, we chose an agro-food chain in which the Planika Dairy plays a key role. Three different methodological approaches were used: i) econometric modelling, ii) multivariate matrix analysis and iii) constellation analysis. The results show that this agro-food chain has a positive economic impact on the dairy farms studied. In addition, a correlation exists between indirect socioeconomic impacts and well-developed relationships between the actors in the food chain, which are characterised by high levels of confidence and... |
| Tipo: Thesis |
Palavras-chave: "Organics" in general; Food systems. |
| Ano: 2015 |
URL: http://orgprints.org/29219/7/29219.pdf |
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| Borec, Andreja; Prišenk, Jernej. |
| Slovenia lies between Croatia (south), Austria (north), Hungary (east) and Italy on the west part. It has approximately 2.000.000 million inhabitants with 20.273 km2 surface area. Slovenia is predominately mountain country. Slovenian mountain and hilly regions are spread out over more than 72,3% of that nation’s total area (1.467.240 hectares). The hilly and mountain regions fall under LFA (less favored) areas which represent 86,3% (1.750.920 hectares) of all nation’s total area. The 74,2% (approximately 449.000 hectares) of agricultural land in use are under LFA. Forests and the forest landscape are the most recognisable spatial elements in Slovenia, which also represent a large market opportunity and a comparable advantage for Slovenia. With forests... |
| Tipo: Report |
Palavras-chave: Values; Standards and certification. |
| Ano: 2013 |
URL: http://orgprints.org/27672/3/27672.pdf |
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