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Mainville,Denise Y.; Reardon,Thomas. |
This paper examined the relationships between growers choice of market channel (emphasizing the supermarket market-channel versus others), technology use, and grower characteristics such as human capital and farm size. Three key findings emerged. First, both tomato and lettuce growers selling to the supermarket market-channel had more human capital than those not participating. Second, while farm size was important in whether lettuce growers sell to supermarkets, it was not important for tomato growers. Third, technology use was significantly more capital-intensive among lettuce growers selling to the supermarket channels, however, that was generally not the case for tomato growers. These results are important to agribusiness researchers and policymakers... |
Tipo: Info:eu-repo/semantics/article |
Palavras-chave: Market channel; Produce; Supermarkets; Horticulture. |
Ano: 2007 |
URL: http://www.scielo.br/scielo.php?script=sci_arttext&pid=S0103-20032007000300007 |
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