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| Ancona Mendez, Ligia; Flores Novelo, Anel; Pech Martinez, Victor Conrado; Rejon Avila, Manuel Jesus. |
| Mushrooms are one of the organisms the nature that have a great capacity to adapt and develop in different weather conditions and in different agricultural environments. Mushrooms also make an important contribution to the satisfaction of some human necessities by the input of nutritional and medicinal products due to a wide diversity of properties that they posses. In addition, its production generates incomes and employment, for these reasons, the farming of mushrooms is a very important activity socially, economical and ecologically. In Yucatán, the farming of the mushroom “Pleurotus ostreatus “represents an option for the sustainable development of poor rural communities. Based on the previous assumptions, the objective of the present work was to... |
| Tipo: Journal Article |
Palavras-chave: Mushrooms; Market; Retailers; Demand.; Agribusiness. |
| Ano: 2009 |
URL: http://purl.umn.edu/53112 |
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| Ancona Mendez, Ligia; Rejon Avila, Manuel Jesus; Flores Novelo, Anel. |
| During the first half of 2008, a researching study was done through interviews for some purchase department employees of selected supermarkets, as well as the people that acquire mushrooms “Pleurotus Ostreatus” and other edible mushrooms in Mérida, Yucatán. This study was done with the purpose of identifying their consumer behavior, consumption and to understand how the product is perceived in the supermarket shopping area. The collected data was processed using the percentages technique. It found that the majority (75 %) of respondents had mid-higher and higher education, also 50% were from Yucatan and the remaining percentage from other states in Mexico. The market segment consists mainly of women (65%), in relation to men (35%). The main reasons for... |
| Tipo: Journal Article |
Palavras-chave: Mushrooms; Consumer behavior; Perception of product.; Agribusiness. |
| Ano: 2011 |
URL: http://purl.umn.edu/99472 |
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