Based on the comparison of a dozen case studies within the Healthygrowth project (cooperatives, box schemes, organic shops network etc.), this paper aims at exploring which mechanisms of governance and coordination within growing mid-scale organic initiatives and their surrounding network allow (or not) to maintain strong shared values alongside the upscaling and growth process. We first analyse the competing conceptions over values and the possible controversies among the different stakeholders involved in these initiatives: do they want “just” organic products or more, i.e. for example local and seasonal products, or ‘fair’ products coming from small scale peasant farms etc.? We then analyse the initiatives’ governance, who it involves (shareholders or... |