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	Provedor de dados AgEcon (3) Autor Resano, H. (3) Sanjuan, Ana Isabel (2) Albisu, Luis Miguel (1) Ana, I. Sanjuan (1) Palavra-chave Consumers (2) Demand and Price Analysis (2) Acceptability (1) Agricultural and Food Policy (1) Cluster analysis (1) Conjoint analysis (1) Cured ham. (1) Food Consumption/Nutrition/Food Safety (1) Hedonic analysis (1) Heterogeneous preferences (1) Internal preference mapping (1) Mixed rank-ordered logit (1) Zero inflated negative binomial (1) Mais... Tipo do documento Conference Paper or Presentation (3) Ano 2009 (1) 2008 (2) País United States (3) Idioma Inglês (3)		Ordenar por:  Relevância Autor Título Ano Registros recuperados: 3 Primeira ... 1 ... Última Internal preference mapping of cured ham with consumer's segmentation in Spain AgEcon Resano, H.; Sanjuan, Ana Isabel. The overall acceptability of 202 consumers has been analysed by ANOVA, multiple means comparison, cluster analysis and internal preference mapping (MDPREF). Three clusters are found with different preference criteria. These clusters can also be characterized according to actual purchase behaviour, declared consumption habits and sociodemographic characteristics. This study demonstrates the importance for the agro-food industry of examining consumers’ individual preferences as well as average ones, to obtain relevant information including not only the consumers’ preference trends, but also the most suitable segment to target a new product. In this way, the MDPREF shows that although consumers’ preferences tend to Iberian hams over white-breed hams, there is... Tipo: Conference Paper or Presentation Palavras-chave: Internal preference mapping; Acceptability; Cluster analysis; Demand and Price Analysis. Ano: 2008 URL: http://purl.umn.edu/44402 Evidence on the Value of EU Quality Certification Schemes. The Case of Dry-cured Ham in Spain AgEcon Resano, H.; Ana, I. Sanjuan; Albisu, Luis Miguel. Consumer’s preferences for cured ham are investigated with conjoint analysis. A mixed rank-ordered logit model which allows the investigation for heterogeneous preferences and its sources is estimated. In particular, we analyse to what extent consumers’ socio-demographic traits affect their price-sensitiveness and whether consumer’s sensory (hedonic) valuations and attitudes towards ham with a Protected Designation of Origin (PDO) affect the preferences for specific attributes. The results show that consumers with a low-medium age and income are more price sensitive. Consumers more leaned sensorially towards the own regional product (with or without PDO), are more inclined to purchase this product, and consumers with a more favourable attitude towards PDO... Tipo: Conference Paper or Presentation Palavras-chave: Mixed rank-ordered logit; Conjoint analysis; Heterogeneous preferences; Consumers; Cured ham.; Agricultural and Food Policy. Ano: 2009 URL: http://purl.umn.edu/58117 An hedonic approach applied to scanner data on cured ham purchases in Spain AgEcon Resano, H.; Sanjuan, Ana Isabel. A quantity-dependent hedonic model is used to study consumers’ actual purchases of cured ham, recorded through scanner in Spain, between April 2003 and March 2004. A Zero Inflated Negative Binomial (ZIB) model is applied because of the high proportion of zero purchase-values and the finding of overdispersion in the data. Ham characteristics are used as explanatory variables, such as breed, origin, EU Quality Certification squemes (PDO, PGI, STG), type of brand (producer’s and distributor’s), sale format (whole leg, vacuum packaged, on request), ripening period and price. Monthly dummies variables are also added to capture a possible seasonal effect. The results show that the distributor’s brand, the whole leg sale format, the origin Teruel and its... Tipo: Conference Paper or Presentation Palavras-chave: Hedonic analysis; Consumers; Zero inflated negative binomial; Demand and Price Analysis; Food Consumption/Nutrition/Food Safety. Ano: 2008 URL: http://purl.umn.edu/44383 Registros recuperados: 3 Primeira ... 1 ... Última

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