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| Registros recuperados: 63 | |
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| Schmid, Otto; Hamm, Ulrich; Richter, Toralf; Dahlke, Andrea. |
| Am Beispiel des Biomarktes in Europa und der europäischen Förderkulisse beschreibt das Marketing-Handbuch, welche internen und externen Faktoren den Erfolg einer Vermarktungsinitiative beeinflussen. Die Entwicklung einer Vermarktungsinitiative wird in einem dreistufigen Modell beschrieben (Vorbereitungs-, Start- und Reifephase). Das Marketing-Handbuch richtet sich an Landwirte, Berater, Verarbeiter, Händler und alle interessierten Personen, die sich mit dem Aufbau und der Führung von landwirtschaftlichen Vermarktungsinitiativen beschäftigen. |
| Tipo: Book |
Palavras-chave: Markets and trade Education; Extension and communication. |
| Ano: 2005 |
URL: http://orgprints.org/25540/2/1366-marketing-handbuch.html |
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| Richter, Toralf; Hempfling, Gabriele. |
| Im Lebensmitteleinzelhandel, der ökologische und konventionelle Produkte parallel anbietet, kommt der Produktpräsentation sowie der Information der Verbraucher eine entscheidende Bedeutung für den Absatz zu. Im Lebensmitteleinzelhandel aber auch im Naturkostfachhandel zeigt sich, dass die Produktpräsentation häufig noch verbesse-rungsfähig ist. Schwächen bei der Präsentation der ökologischen Produkte führen dazu, dass der Verkaufserfolg hinter den Möglichkeiten zurück bleibt und dass das Image des ökologischen Landbaus beeinträchtigt wird. Ziel ist es, die Präsentation ökologischer Produkte positiv zu gestalten und zu verbessern und die Qualitätssicherung sicherzustellen. Die Geschäftsstelle Bundesprogramm Ökologischer Landbau hat deshalb das FiBL zur... |
| Tipo: Report |
Palavras-chave: Consumer issues. |
| Ano: 2003 |
URL: http://orgprints.org/1892/1/richter%2Detal%2D2003%2Dpraevobio.pdf |
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| Schmid, Otto; Sanders, Jürn; Richter, Toralf. |
| Immer mehr Bäuerinnen und Bauern ergreifen die Chance, ihre Bioprodukte über Vermarktungsinitiativen gemeinschaftlich am Markt abzusetzen. Doch welche Wege führen zum Erfolg? Das Handbuch zeigt auf, welche Typen von Vermarktungsinitiativen es gibt und welche Faktoren zum Erfolg beitragen können. Es werden 15 Schweizer Vermarktungsinitiativen vorgestellt und analysiert. Bewertungshilfen zur Planung und Erfolgskontrolle von Vermarktungsinitiativen runden das Handbuch ab. Es richtet sich an alle Akteure, die in den Bereichen Produktion und Vermarktung von Bioprodukten sowie Regionalentwicklung tätig sind. Grundlage des Buches sind Ergebnisse einer Analyse von Schweizer Vermarktungsinitiativen, die im Rahmen eines europäischen Forschungsprojektes gemacht... |
| Tipo: Book |
Palavras-chave: Markets and trade; Policy environments and social economy. |
| Ano: 2003 |
URL: http://orgprints.org/2674/1/schmid%2D2003%2Dvermarktungsinitiativen_LINK.pdf |
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| Kovacs, Annamaria; Richter, Toralf. |
| The organic markets in Western European countries like Germany and Middle and Eastern European countries like Hungary and Czech Republic are at different levels of development. While in Germany the per capita consumption of organic food in 2002 was app. € 32 in the Czech Republic the corresponding value was app. € 0,50 and in Hungary app. € 0,39. The paper describes and analyses the results of store-checks conducted in outlets of selected retail chains in the named three countries. Main objective is to compare marketing activities of conventional retail chains, as main driving actor group for the market development, with regard to organic products. |
| Tipo: Conference paper, poster, etc. |
Palavras-chave: Markets and trade; Hungary; Germany; Europe. |
| Ano: 2005 |
URL: http://orgprints.org/3710/1/3710.pdf |
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| Richter, Toralf; Padel, Susanne. |
| Most of the information and statistics presented in this chapter were compiled as part of a survey among national experts of national or international organic markets. Many of these figures are based on estimates, and the methods of data collection vary from country to country as no uniform data collection system for organic market data is yet in place. In addition, national organic sales figures may vary between years depending on the information sources. Descriptions of market trends in this chapter are the result of market observations by Toralf Richter (Bio Plus AG, Switzerland) and Susanne Padel (University of Wales). The authors would welcome any comments that may help to improve the quality of data and information about the organic market in Europe... |
| Tipo: Book chapter |
Palavras-chave: Europe. |
| Ano: 2007 |
URL: http://orgprints.org/13170/1/richter%2Dpadel%2D2007%2Dworld%2Dof%2Dorganic%2Dchapter15.pdf |
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| Schmid, Otto; Hamm, Ulrich; Richter, Toralf; Dahlke, Andrea. |
| A Guide to Successful Organic Marketing Initiatives provides practical application of the business and marketing ideas developed from the EU research project OMIaRD. Businesses based on the collaboration between organic farmers often have resources of enthusiasm and considerable skill in agricultural production but lack the means and expertise to develop successfully in the face of rapidly changing market structures and conditions. It provides useful advice on the market and policy issues to take into account, and on preparing to establish a new business with farmer participation, managing the start-up phase, and on into consolidation of a mature enterprise. It will be useful for organic farmers, enterprise managers, and practitioners in rural and regional... |
| Tipo: Book |
Palavras-chave: Farming Systems; Markets and trade. |
| Ano: 2004 |
URL: http://orgprints.org/25539/1/1338-marketing.html |
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| Wolfert, Sjaak; Kramer, Klaas Jan; Richter, Toralf; Hempfling, Gabriele; Lux, Susanne; Recke, Guido. |
| European markets for organic products are developing fast. In Europe, as other parts of the world, more and more farm land is being converted to organic production. In order to adjust production and consumption levels, detailed market information is needed, especially where decisions with a long-term impact need to be taken, for example on converting specific land or livestock enterprises requiring high levels of investment in glasshouses, housing, processing facilities etc. Since public subsidies (regional / national / European) are heavily involved in these investments, valid, accurate and up-to-date information is essential not only for farmers and growers, but also for policy-makers, consultants, processing industry etc. EU-research projects such as... |
| Tipo: Report |
Palavras-chave: Surveys and statistics. |
| Ano: 2004 |
URL: http://orgprints.org/4058/1/wolfert%2Det%2Dal%2D2005%2Deisfom%2Dd2.pdf |
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| Meinshausen, Florentine; Richter, Toralf; Blockeel, Johan; Huber, Beate. |
| About 80% of the world’s organic producers are smallholders in low and middle income countries, for whom individual certification would be unaffordable and administratively too complex to manage. These producers are recognised as organic due to group certification, a system in which groups of farmers implement an Internal Control System (ICS) and are certified by a third party certification body, which assesses the performance of the ICS and performs a representative number of spot-check inspections of group members. The approach of using ICS based group certification was pioneered by IFOAM – Organics International (IFOAM) and Fair Trade over the past twenty years has been adopted by the entire organic sector, including the EU and the US National Organic... |
| Tipo: Report |
Palavras-chave: Regulation. |
| Ano: 2019 |
URL: http://orgprints.org/35159/7/fibl-2019-ics.pdf |
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| Willer, Helga; Richter, Toralf. |
| Since the be ginning of the 1990s, organic farm ing has rapidly developed in almost all European countries. Growth has, however, slowed down recently. According to the Swiss Research Institute of Or ganic Agriculture FiBL, by the 31.12.2002 in the 15 countries of the European Union (EU), around 4.8 million hectares were man aged organically by al most 140,000 farms. This constituted 3.5 percent of the agricultural area and 2 percent of the farms in the EU. According to the SOEL-statistics in the whole of Europe cur rently 5.6 mil lion hect ares are managed or gani cally by ap prox imately 175,000 farmers. Compared to the previous year, this is an increase of 9 percent in the organic land area in the EU, mainly due to a strong growth in France,... |
| Tipo: Book chapter |
Palavras-chave: Europe. |
| Ano: 2004 |
URL: http://orgprints.org/1916/1/willer%2Drichter%2D2004%2Deurope.pdf |
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| Richter, Toralf. |
| The presentation gives an overview of the current status of the markteing of organic productsion in supermarkets world-wide. The main conclusions are: - In 2004 thre waw an organic market growth in most observed countries - Conventional retailer play a dominant role as organic market driver - There are many countries with growing or emerging markets - Also matured organic markets provide possibilities for market growth - Organic and quality food constitute an opposite trend to discount food |
| Tipo: Conference paper, poster, etc. |
Palavras-chave: Markets and trade. |
| Ano: 2005 |
URL: http://orgprints.org/4895/1/Richter%2D2005%2Dsupermarktreport.pdf |
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| Richter, Toralf; Hempfling, Gabriele. |
| The study describes the current situation of the organic markets in 11 European countries (Austria, Belgium, Denmark, Finland, France, Germany, Italy, The Netherlands, Sweden, Switzerland, UK) and the main development paths of retail chains referring organic products. In special it should light up the role of the retail chains within the national organic markets. National case studies on the main retailing sellers of organic products point out the currently used marketing approaches and measures to sell organic products as well as the structure of marketing organisation for the organic product lines within the companies. |
| Tipo: Book |
Palavras-chave: Policy environments and social economy; Markets and trade. |
| Ano: 2003 |
URL: http://orgprints.org/8356/1/richter%2D2003%2Dst%2D1285%2Dsupermarket.pdf |
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| Registros recuperados: 63 | |
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