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| Canavari, Maurizio; Lombardi, Pamela; Riedel, Bettina; Spadoni, Roberta. |
| This paper deals with the introduction and promotion of innovative and differentiating products in distribution places geographically far and culturally different by the country of origin/production. In an international trade context, environmental elements (e.g. the introduction of organic agriculture) and the role of the country of origin/production could influence the consumers’ perception of the distribution places. This study is aimed at deepening the knowledge about European consumer attitudes towards Thai organic rice and tapioca imported from Thailand. In particular, the purpose was to explore relevant attributes for the quality product perception, motivations for purchasing, limiting factors, reasonable price brackets, trust elements. In this... |
| Tipo: Working or Discussion Paper |
Palavras-chave: Marketing of quality food products; Differentiating elements; International trade context; Focus group; Semantic categories; Agribusiness; International Relations/Trade; Q13. |
| Ano: 2008 |
URL: http://purl.umn.edu/42889 |
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| Riedel, Bettina. |
| In the present study we combine cluster theory with a value chain approach, with the aim of discovering elements of the European fresh vegetable business that could enable local producers to gain competitive advantages in a global market. European producers of fresh vegetables are under pressure to improve their performance and increase their competitiveness. Competitive advantage can be gained through innovation and by using unique resources stemming from cooperation between producers and complementary actors in local clusters. However, locally clustered producers do not sell to open markets but need access to value chains governed by lead firms, the large European retail chains, which set the rules and conditions of participation. The study presents... |
| Tipo: Working or Discussion Paper |
Palavras-chave: Fresh vegetables; Value chains; Clusters; Competitiveness; Agribusiness; Institutional and Behavioral Economics; Marketing; Q13. |
| Ano: 2009 |
URL: http://purl.umn.edu/54094 |
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| Canavari, Maurizio; Lombardi, Pamela; Riedel, Bettina; Spadoni, Roberta. |
| The research field is marketing of quality food products for the introduction and promotion of innovative and differentiating products in distribution places far and culturally different by the country of origin/production. In an international trade context, environmental elements (e.g. the introduction of organic agriculture) and the role of the country of origin/production could influence the consumers’ perception of the distribution places. This study is aimed at deepening the knowledge about European consumer attitudes towards Thai organic rice and tapioca. In particular, the purpose was to explore relevant attributes for the quality product perception, motivations for purchasing, limiting factors, reasonable price brackets, trust elements. In this... |
| Tipo: Conference Paper or Presentation |
Palavras-chave: Marketing of Quality Food Products; Differentiating Elements; International Trade Context; Focus Group; Semantic Categories; Q13. |
| Ano: 2008 |
URL: http://purl.umn.edu/48300 |
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