|
|
|
|
|
| Gilles, M.Sc. Ute; Hamm, Prof. Dr. Ulrich; Riefer, Dipl.-Soziologin Angelika. |
| This contribution presents results of a qualitative study investigating juveniles’ influence in family decision-making with regard to organic food. According to recent research it can be assumed that expenditures for organic food in families with children decline as children grow older. For organic food marketing this raises the questions if, why and how juveniles influence family decision-making and what organic products are prefered or rejected? Semi-structured interviews were conducted with juveniles aged 13 to 18 years. The data was analysed using qualitative content analysis. Most juveniles proved to be open-minded towards organic food and they supported its consumption at home. Juveniles’ main criticism encompassed the taste of some organic... |
| Tipo: Conference paper, poster, etc. |
Palavras-chave: Values; Standards and certification Consumer issues. |
| Ano: 2009 |
URL: http://orgprints.org/14019/1/Gilles_14019.pdf |
| |
|
|
| Riefer, Dipl.-Soziologin Angelika; Hamm, Prof.Dr. Ulrich. |
| Considering results of consumer surveys the question arises that on the one hand the health of children is a major motive for organic food consumption in households with children and why on the other hand consumption intensity decreases as children get older. The contribution presents results of a qualitative study investigating changes in families’ organic food consumption and their reasons from the subjective perspective of consumers. The findings are based on information gained by problem centred interviews with family members responsible for food purchases; data analysis was done by means of Grounded Theory. It was found that children can be reasons for an increase of organic food consumption by indirectly influencing parents’ willingness to... |
| Tipo: Conference paper, poster, etc. |
Palavras-chave: Consumer issues. |
| Ano: 2009 |
URL: http://orgprints.org/14018/1/Riefer_14018.pdf |
| |
|
|
|
