| Aquaculture is becoming more important for human consumption. Sustainable aquaculture procedures came up as an alternative, due to the negative environmental impacts of conventional aquaculture procedures. Nonetheless, little is known about consumer segments for sustainable aquaculture and their preferences. Overall, participants paid a lot of attention on the declaration of origin; specifically fish products from Germany or Denmark were preferred along with local products. Consumers are generally supporting a sustainable production. However, communication claims and labelling schemes should be improved to reach consumer acceptance. |
