Aloe Vera is the base of a very lucrative business around the world, in which Mexico participates as the main Aloe Vera raw materials producer and exporter country. For the perishable nature of Aloe Vera raw materials, they go under a stabilization process that fulfills the final consumer requirements. Many of the companies certify their raw materials, processes and final products in order to guarantee to the final consumer the origin, purity, and product content, besides the ethical strictness of their promotional and commercial information. The certifying council (International Aloe Science Council) express in their promotion that certified companies are more competitive than those that don't certify their products. However, since the lack of evidences... |