| The objective of this study was to characterize the pork consumer profile in the municipality of Grajaú (MA), where, in the second half of 2014, they were interviewed randomly 200 (two hundred) consumers at fairs and supermarkets that municipality. We used questionnaires containing 19 (nineteen) closed questions, in order to identify the population studied aspects related to socio-economic profile, consumer habits, factors affecting the purchase decision, characteristics and attributes related to the consumption. After evaluation of the data by descriptive statistics, one could infer that the consumption of pork in the city in question is still considered relatively low, since only about 21 (10.5%) consumers reported consuming it regularly, fact which... |
