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	Provedor de dados AgEcon (2) Autor Rogers, Robert W. (2) Conner, J. Richard (1) Herring, Joshua L. (1) Hudson, Darren (1) Martin, James M. (1) Nalley, Lawton Lanier (1) Mais... Palavra-chave Livestock Production/Industries (2) Beef (1) Conjoint (1) Convenience foods (1) Experiments (1) In-store tests (1) Marketing (1) Surveys (1) Mais... Tipo do documento Journal Article (2) Ano 2004 (1) 1979 (1) País United States (2) Idioma Inglês (2)		Ordenar por:  Relevância Autor Título Ano Registros recuperados: 2 Primeira ... 1 ... Última GROUND BEEF: IMPLICATIONS FOR THE SOUTHEASTERN U.S. BEEF INDUSTRY AgEcon Conner, J. Richard; Rogers, Robert W.. Tipo: Journal Article Palavras-chave: Livestock Production/Industries. Ano: 1979 URL: http://purl.umn.edu/30040 In-Store Evaluation of Consumer Willingness to Pay for “Farm-Raised” Pre-Cooked Roast Beef: A Case Study AgEcon Nalley, Lawton Lanier; Hudson, Darren; Rogers, Robert W.; Martin, James M.; Herring, Joshua L.. A choice-based conjoint experiment was used to examine consumer willingness to pay for a farm-raised pre-cooked roast beef product. Consumers were contacted in a grocery store and provided a sample of the pre-cooked product. Findings indicate there is a small, but statistically significant willingness-to-pay premium for the farm-raised product, suggesting that some product differentiation may result in higher prices for these products. The study outlines an approach to marketing research. Tipo: Journal Article Palavras-chave: Beef; Conjoint; Convenience foods; Experiments; In-store tests; Surveys; Livestock Production/Industries; Marketing. Ano: 2004 URL: http://purl.umn.edu/59587 Registros recuperados: 2 Primeira ... 1 ... Última

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