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| Saes, Maria Sylvia Macchione; Spers, Eduardo Eugenio. |
| Differentiation through added value improvement has been explored by strategy and marketing literature. However, because of the distance between growers, final-consumers and technical features not always easily understood by the consumers, differentiation attributes adopted in agricultural production may not be perceived or valorized by the consumers. The article aims to verify whether the strategies of differentiation of rural coffee growers, through the introduction of products that value the origin or the production process have been noticed by Brazilian consumers. For that purpose, a research was conducted with 300 upper-crust consumers in coffee shops and supermarkets in the capital of the state of São Paulo in March and April 2005. The results... |
| Tipo: Journal Article |
Palavras-chave: Coffee; Differentiation strategy; Consumer’s perception.. |
| Ano: 2006 |
URL: http://purl.umn.edu/43808 |
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| Saes, Maria Sylvia Macchione; Souza, Maria Celia M.; Otani, Malimiria Norico. |
| The study aims to assess the entry of coffee producers into the specialty coffee segment that is differentiated by social and environmental attributes. It shows the experience of shaded coffee growers participating in the Projeto Café Ecológico, placed in the Baturité Mountains Environmental Protection Area, an Atlantic Forest region in Ceará State, Brazil. Emphasis is placed on horizontal and vertical strategic alliances among actors involved in the production, processing and distribution of ecological coffee. It highlights the articulation between government and NGOs, under both contractual and institutional approaches. |
| Tipo: Journal Article |
Palavras-chave: Crop Production/Industries. |
| Ano: 2003 |
URL: http://purl.umn.edu/34251 |
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| Nascimento, Vivian Ester De Souza; Saes, Maria Sylvia Macchione. |
| A partir da segunda metade da década de noventa, após a fase de reestruturação e modernização da produção agrícola, as questões econômicas pertinentes aos conflitos de terra no Brasil ganharam maior grau de complexidade em virtude de significativas mudanças institucionais e das incertezas sobre os direitos de propriedade geradas com o aumento das disputas entre proprietários de terras, posseiros, organizações de movimentos sociais, indígenas, quilombolas, ambientalistas e organismos governamentais. Dentro desse contexto sócio-econômico, a presente pesquisa objetivou investigar um tipo específico de conflito fundiário referente ao processo de invasões (ocupações) de terras em propriedades rurais, realizadas por organizações de movimentos sociais. A... |
| Tipo: Conference Paper or Presentation |
Palavras-chave: Direitos de propriedade; Instituições; Agropecuária; Conflitos de terra; Property rights; Institutions; Agricultural; Land conflicts; Land Economics/Use. |
| Ano: 2008 |
URL: http://purl.umn.edu/109632 |
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