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	Provedor de dados AgEcon (1) Autor Branson, Robert E. (1) Cross, H. Russell (1) Edwards, Richard A. (1) Savell, Jeff W. (1) Smith, Gary C. (1) Palavra-chave Demand and Price Analysis (1) Food Consumption/Nutrition/Food Safety (1) Tipo do documento Journal Article (1) Ano 1986 (1) País United States (1) Idioma Inglês (1)		Ordenar por:  Relevância Autor Título Ano Registros recuperados: 1 Primeira ... 1 ... Última MARKETING IMPLICATIONS FROM THE NATIONAL CONSUMER BEEF STUDY AgEcon Branson, Robert E.; Cross, H. Russell; Savell, Jeff W.; Smith, Gary C.; Edwards, Richard A.. Increased consumer health concerns over ingestion of animal fats have spawned consumer research regarding effects of different degrees of leanness (marbling levels) on consumer demand. Previous research is reviewed and a recent multi-city consumer panel test is reported. Implications of the multi-city results are discussed from the viewpoint of applicability of normative consumer behavior demand theory, and implications of the findings for beef marketing structure and strategies. Suggestions for consumer panel research designs are also implied. Expert laboratory, consumer laboratory, and household panels were employed. Tipo: Journal Article Palavras-chave: Demand and Price Analysis; Food Consumption/Nutrition/Food Safety. Ano: 1986 URL: http://purl.umn.edu/32544 Registros recuperados: 1 Primeira ... 1 ... Última

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