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| Kubota, Satoko; Sawano, Hirotsugu; Kono, Hiroichi. |
| Consumers have recently become more concerned about food additives and food safety. Since its first meeting on September 17, 2003, the Risk Communication Expert Committee has studied and discussed the ideal methods to communicate risk related to food safety issues in response to a Food Safety Commission request. However, there are only a few case studies that actually apply to risk communications. This study aims to analyze consumer preferences for antioxidant-free wine and suggest a tool for risk communications. The study uses a two-stage method: in the first, the analysis identified different types of consumers according to their views of antioxidant-free labels using structural equation model (SEM) analysis; the second stage incorporated the consumer... |
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Palavras-chave: Antioxidant-free wine; Conjoint analysis; Food safety; Risk communication; Structural equation models. |
| Ano: 2017 |
URL: http://ir.obihiro.ac.jp/dspace/handle/10322/4546 |
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