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PRODUCT LIFE CYCLE MODEL OF COWPEA BASED PRODUCTS IN GHANA AgEcon
Nyankori, James Cyprian Okuk; Wabukawo, Veronica; Sakyi-Dawson, Esther; Sefa-Dedeh, Sam.
An exploratory market study of cowpea products in Ghana using data from case studies of consumers, personal interviews of processors and market surveillance of retail outlets indicated that the cowpea processing industry has low milling capacity, low production level, and few small operators most of whom have been in the business for less than six years. Cowpea flour, the main value added product, is typically sold in bulk or unbranded small packages through retail and wholesale outlets and directly to consumers including individuals, institutions and the catering industry. Although a high proportion of processors are aware of the new cowpea utilization technologies, only a low percentage have capacity expansion plans within the next two years. A large...
Tipo: Working or Discussion Paper Palavras-chave: Industrial Organization.
Ano: 2002 URL: http://purl.umn.edu/18803
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