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	Provedor de dados AgEcon (1) Autor Broring, Stefanie (1) Hooker, Neal H. (1) Shanahan, Christopher J. (1) Sporleder, Thomas L. (1) Palavra-chave Entropy (1) First-mover strategy (1) Food product innovation (1) Organic (1) Q10 (1) Q16 (1) Research and Development/Tech Change/Emerging Technologies (1) Mais... Tipo do documento Journal Article (1) Ano 2008 (1) País United States (1) Idioma Inglês (1)		Ordenar por:  Relevância Autor Título Ano Registros recuperados: 1 Primeira ... 1 ... Última Innovation in Food Products: First-mover Strategy and Entropy Metrics AgEcon Sporleder, Thomas L.; Hooker, Neal H.; Shanahan, Christopher J.; Broring, Stefanie. The objective of this research is to investigate food product innovation in the context of the first-mover strategy among food manufacturers within agrifood supply chains. The emphasis of the analysis is on developing a useful metric for tracking new product development in the context of first-mover strategy. Entropy is introduced as a novel and useful means of examining first-mover strategy and new product development (NPD) in general. Understanding the complexities of the first-mover strategy and tracking NPD with entropy metrics holds promise for enhancing the analysis of agrifood supply chains and assisting firms in deciphering broad strategies of their rivals. Tipo: Journal Article Palavras-chave: First-mover strategy; Food product innovation; Entropy; Organic; Research and Development/Tech Change/Emerging Technologies; Q10; Q16. Ano: 2008 URL: http://purl.umn.edu/53729 Registros recuperados: 1 Primeira ... 1 ... Última

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