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Constructing Nutrition Information Trend Indicators from the Media and Scientific Journals for Demand Analysis AgEcon
Shiratori, Sakiko.
U.S. Consumers have become increasingly concerned with health problems. Nutrition is one of the factors which directly affects health, thus credible nutritional information has become more valuable to individuals. Understanding the impact of nutritional information on consumers’ food choices will contribute to the development and implementation of effective communication strategies related to diet and health. This will not only help policy makers design regulatory and legal polices that promote health, but will also help the food industry to develop products that better match consumers’ interests. The purpose of this study is to present the number of articles or transcripts in the media, which will be used to produce information trend indicators, and to...
Tipo: Conference Paper or Presentation Palavras-chave: Food Consumption/Nutrition/Food Safety.
Ano: 2009 URL: http://purl.umn.edu/53387
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Media Impact of Nutrition Information on Food Choice AgEcon
Shiratori, Sakiko; Kinsey, Jean D..
This study estimated the impact of nutrition information provided by popular media on consumers’ purchases in U.S. grocery stores, taking omega-3 fortified eggs as an example. The media index was constructed from multiple information sources by utilizing computer-coded content analysis. Their probability of purchasing omega-3 eggs between 1998 and 2007 based on household-level scanner data was analyzed by logistic regression models to incorporate elements of information effects. The results showed the significant positive impact of nutritional information from the popular media on consumers’ food choices, thus publishing in popular media can be an effective communication approach to promote consumers’ health.
Tipo: Conference Paper or Presentation Palavras-chave: Consumer Economics; Content Analysis; Functional Food; Information economics; Logit; Omega-3 Fatty Acids; Consumer/Household Economics; Food Consumption/Nutrition/Food Safety; D12; D83.
Ano: 2011 URL: http://purl.umn.edu/103850
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