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Einfluss des Images von Bio-Produkten auf den Absatz der Erzeugnisse AgEcon
Simons, Johannes; Vierboom, Carl; Harlen, Ingo.
According to several surveys organic products widely meet consumers demand, but the corresponding market share in Germany is less than 2,5 %. Missing confidence in the authenticity of organic products, high prices compared to other foods, a low density of distribution, and a lack of a uniform label are regarded as hampering factors for market growth. The influence of the image of organic products on market development, however, is analyzed insufficiently by now. This paper therefore aims at investigating the implications of the image of organic foods on its acceptance by consumers and deriving hints for the development of the market. The actual study is based on a concept of morphological market research, the results refer to Germany and can be summarized...
Tipo: Journal Article Palavras-chave: Image research; Organic products; Morphological market research; Demand and Price Analysis; Marketing.
Ano: 2001 URL: http://purl.umn.edu/98891
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Nutrition and health claims – call for and justification of governmental intervention from the consumers’ perspective AgEcon
Hartmann, Monika; Lensch, Anne Katrin; Simons, Johannes; Thrams, Sylvia.
In December 2006 the Regulation (EC) No. 1924/2006 on the use of nutrition and health claims (NHCs) on foods was enacted in order to prevent consumer deception and to harmonise law within the EU. Against this background, this paper analyses the potential costs and benefits linked with NHCs and the necessity for governmental intervention to regulate NHCs within a theoretical and empirical framework. The theoretical investigation shows that NHCs can induce direct economic effects as well as spillover effects in the market of information. Whether those effects are beneficial or adverse depends on the truthfulness of the NHCs, and consumers’ perception and processing of such claims. As self regulatory forces of the market might not be sufficient to prevent...
Tipo: Journal Article Palavras-chave: Nutrition and health claims; Consumer deception; Information economics; Market transparency; Consumer protection policy; Consumer/Household Economics; Food Consumption/Nutrition/Food Safety.
Ano: 2008 URL: http://purl.umn.edu/97545
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