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| Klein, Daniela; Simons, Johannes; Banik, Ina; Köpke, Ulrich. |
| Four old and endangered tomato cultivars were cultivated in a greenhouse under organic conditions. With an average yield between 10 to 12 kg m-2, these old cultivars can compete with those tomato cultivars currently dominating the organic market. New marketing strategies were developed, tested in focus groups and offered on the re-gional market in organic shops and in a staff canteen. Both a coloured tomato basket and a mixed tomato fruit salad were positively evaluated by the consumers. Short distribution distances, preserving biodiversity and organic production were important preference factors for the consumers. |
| Tipo: Conference paper, poster, etc. |
Palavras-chave: Markets and trade. |
| Ano: 2007 |
URL: http://orgprints.org/9282/1/9282_Klein_Poster.pdf |
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| Beukert, Christoph; Simons, Johannes; Hartmann, Monika. |
| High prices for organic meat and meat products in Germany are caused especially by small scale production schemes and the special behaviour of the market participants. Special requirements for organic production systems play a minor role. The German market for organic meat is a co-ordinated market with restricted access, as an analysis based on expert interviews shows. Prevalent forms of co-ordination are contract production and the pooling of output and prices. Due to this situation, the margin between the producer and the consumer price is higher than on a competitive market. But the conditions on organic markets are changing as it becomes more difficult to restrict market access. For the future, the generation of demand could help to overcome the... |
| Tipo: Conference paper, poster, etc. |
Palavras-chave: Markets and trade. |
| Ano: 2005 |
URL: http://orgprints.org/4505/3/Beukert_etal_4p_revised%2Ded.doc |
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