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The Effect of Information on Consumer Preferences of Indoor Plants AgEcon
Solano, Alexis; House, Lisa; Gao, Zhifeng.
This study primarily focuses on the effect of information on consumers’ purchasing behavior. If consumers are provided with information about a specific product they may change their beliefs about that product. This distribution of information may lead the consumer to make the decision either to purchase or not purchase, or the consumer may increase or decrease the amount he or she is willing to pay. Here, the impact of information about indoor plants’ ability to reduce indoor air pollution on participants is analyzed. This research will add to the literature on consumer behavior and will also benefit the floriculture industry within the state of Florida. Florida’s floriculture sales have fluctuated during the last ten years. From 2000 to 2003 the...
Tipo: Presentation Palavras-chave: Effect of information; Willingness to pay; Conditional logits; Volatile organic compounds; Indoor plants; Floriculture; Agribusiness; Marketing; Research Methods/ Statistical Methods.
Ano: 2012 URL: http://purl.umn.edu/124419
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