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Valuing nested names in the Portuguese olive oil market: An exploratory study AgEcon
Sottomayor, Miguel; Souza Monteiro, Diogo M.; Teixeira, Mario Sergio.
The Portuguese olive oil market had a remarkable development in recent years. Production is rising steadily is response to a EU program supporting a renewal of olive groves. Moreover there is a proliferation of national brands and private labels. These are often associated to regional collective labels or to organic production. The aim of our research is to determine how consumers value these nested names or co-brands. We conducted a pilot survey on a convenience sample of 103 consumers in the Oporto and Lisbon metropolitan areas as well in a rural area. Our results reveal some contradictions, for instance while origin is an important purchasing criteria, few PDO olive oils are recognized. Moreover, only 25% of respondents identify organic olive oils sold...
Tipo: Conference Paper or Presentation Palavras-chave: Olive oil; Nested names; Valuation.; Agribusiness; Agricultural and Food Policy; Community/Rural/Urban Development; Food Consumption/Nutrition/Food Safety; Labor and Human Capital.
Ano: 2010 URL: http://purl.umn.edu/95233
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Conversion to Organic Farming in Mainland Portugal AgEcon
Costa, Leonardo; Sottomayor, Miguel; Ribeiro, Ricardo.
The objectives of the research were: i) to assess the in-conversion period as a barrier impeding farms conversion to organic; ii) to assess the potential of conversion-grade markets in removing this barrier; iii) to identify other barriers (drives) along the food chain impeding (easing) farms conversion in mainland Portugal. Results show that the in-conversion period is not the major barrier to conversion nor is a good idea the set-up of conversion grade markets to help Portuguese farms' conversion. Conversion feasibility depends of the organic market premium prices, in intensive farms, and of the CAP organic agri-environmental area payments, in extensive farms.
Tipo: Conference Paper or Presentation Palavras-chave: Organic farming; Conversion; Conversion grade markets; Market premium prices; CAP payments; Agricultural and Food Policy; Environmental Economics and Policy; Q13.
Ano: 2005 URL: http://purl.umn.edu/24490
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Portuguese Retailers’ Motivations to Adopt Front of Pack Nutrition Labels: A Qualitative Analysis AgEcon
Caldeira, Monica; Sottomayor, Miguel; Souza Monteiro, Diogo M..
Nutrition is an important food marketing differentiation criterion. There is growing evidence of the relation between diets and health conditions. Thus there is a potential conflict between industry and public health authorities over the use of nutrition labels. Understanding industry motivations for simplified nutrition labels use is paramount to scrutinize market dynamics, improve label policy design and its evaluation. The aim of this research is to ascertain how retailers perceive consumer’s attitudes to nutrition labels and what motivates their use. We conducted in-depth semi-structure interviews with senior managers in leading Portuguese retail chains. Our results suggest that retailers’ adopt FOP to aid their customers’ food choices, as a response...
Tipo: Conference Paper or Presentation Palavras-chave: Nutrition labels; Retailers; Semi-structured interviews; Content analysis; Food Consumption/Nutrition/Food Safety; Q18; M31; M38; M14.
Ano: 2011 URL: http://purl.umn.edu/109189
Registros recuperados: 3
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