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	Provedor de dados AgEcon (2) Autor Souki, Gustavo Quiroga (2) Antonialli, Luiz Marcelo (1) Carvalho de Mesquita, Jose Marcos (1) Lara, Jose Edson (1) Pereira, Claudia Aparecida (1) Salazar, German Torres (1) Mais... Palavra-chave Agribusiness (2) Agribusiness. (1) Agronegócio (1) Beef (1) Coffee market (1) Competitive strategy (1) Consumer behavior (1) Cooperative strategy (1) Estratégia competitiva e estratégia relacional (1) Marketing research (1) Mercado de café (1) Research Methods/ Statistical Methods (1) Teaching/Communication/Extension/Profession (1) Mais... Tipo do documento Journal Article (2) Ano 2010 (1) 2003 (1) País United States (2) Idioma Inglês (1) Português (1)		Ordenar por:  Relevância Autor Título Ano Registros recuperados: 2 Primeira ... 1 ... Última Atributos que afetam a decisão de compra dos consumidores de carne bovina AgEcon Souki, Gustavo Quiroga; Salazar, German Torres; Antonialli, Luiz Marcelo; Pereira, Claudia Aparecida. The purpose of this paper is to identify the attributes of beef that affect the buying decisions of the consumers of Belo Horizonte, Minas Gerais. A descriptive survey was conducted with quantitative variables, with a total of 400 interviews at the point of retail purchase, using structured questionnaires with multiple-choice questions only. It was possible to verify that the attributes considered most important by the consumers regarding the beef were: hygiene, smell, appearance, additive-free, healthy appearance, freshness, flavor, tenderness, color, and nutritional value. We found significant statistical differences between the consumer’s clusters. It indicates that the attributes of the beef that affect the buying decisions are related to gender, age,... Tipo: Journal Article Palavras-chave: Marketing research; Consumer behavior; Agribusiness; Beef. Ano: 2003 URL: http://purl.umn.edu/43568 IMPACTOS DA ESTABILIZAÇÃO MONETÁRIA E DA ESTRATÉGIA COMPETITIVA DA INDÚSTRIA, SOBRE O CONSUMO DE CAFÉ TORRADO NO BRASIL AgEcon Carvalho de Mesquita, Jose Marcos; Lara, Jose Edson; Souki, Gustavo Quiroga. The main purpose of this research is to evaluate the influence of two distinct programs over the coffee consumption in Brazil. The first one is the implementation of “Plano Real” and it’s consequences in terms of monetary stabilization and income growing. The second refers to a program that aimed to increase the quality of toasted coffee, launched by Associação Brasileira da Industria do Café – ABIC -, named “Selo Pureza” (“Pureness Seal”). Macroeconomics conditions are considered external variables. However they can not be controlled by the organizations once they are able to cause high impacts on a company performance. Cooperative strategy is an association and in this case, participants have total control and can plan results. The methodology involves... Tipo: Journal Article Palavras-chave: Estratégia competitiva e estratégia relacional; Mercado de café; Agronegócio; Competitive strategy; Cooperative strategy; Coffee market; Agribusiness.; Agribusiness; Research Methods/ Statistical Methods; Teaching/Communication/Extension/Profession. Ano: 2010 URL: http://purl.umn.edu/102040 Registros recuperados: 2 Primeira ... 1 ... Última

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