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Pignatti, Erika; Spadoni, Roberta; Canavari, Maurizio. |
Since some decades, agrifood products exchanges can be carried on using Information and Communication Technology (ICT) tools. Anyway, their adoption in the agrifood sector appears to be hindered, both because of consolidated dynamics in developing B2B transactions, and of the peculiarities of the agrifood products themselves. The lack of direct relationships between partners heighten problems connected with food safety assessments, and with the definition of standardized production practices able to match business partners’ needs. Standardization is the key point in the relationship between e-commerce and agrifood sector. As for some products it is possible to define standardized requirements, it is hard to find a collocation for the wide range of agrifood... |
Tipo: Conference Paper or Presentation |
Palavras-chave: E-commerce; B2B Transactions; Agrifood Products; Standardization; Quality Requirement; Q13. |
Ano: 2008 |
URL: http://purl.umn.edu/48175 |
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Canavari, Maurizio; Lombardi, Pamela; Riedel, Bettina; Spadoni, Roberta. |
This paper deals with the introduction and promotion of innovative and differentiating products in distribution places geographically far and culturally different by the country of origin/production. In an international trade context, environmental elements (e.g. the introduction of organic agriculture) and the role of the country of origin/production could influence the consumers’ perception of the distribution places. This study is aimed at deepening the knowledge about European consumer attitudes towards Thai organic rice and tapioca imported from Thailand. In particular, the purpose was to explore relevant attributes for the quality product perception, motivations for purchasing, limiting factors, reasonable price brackets, trust elements. In this... |
Tipo: Working or Discussion Paper |
Palavras-chave: Marketing of quality food products; Differentiating elements; International trade context; Focus group; Semantic categories; Agribusiness; International Relations/Trade; Q13. |
Ano: 2008 |
URL: http://purl.umn.edu/42889 |
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Canavari, Maurizio; Regazzi, Domenico; Spadoni, Roberta. |
The "quality issue" in the agri-food sector has been gaining importance over the past few years. Firms are continually searching for techniques and tools which permit production of goods that meet as many as possible of the characteristics demanded by the market. Quality assurance methods and techniques can provide a useful tool for approaching evolving markets in the correct way. This paper focuses on a survey conducted in certain sub-sectors (fruit and vegetable, meal and pasta, wine) and is specifically restricted to the Emilia-Romagna region. The survey found that there is extensive awareness of and widespread interest in quality systems. However, the objective of initiating a pattern of renewal which incorporates quality systems has not yet been... |
Tipo: Conference Paper or Presentation |
Palavras-chave: Marketing. |
Ano: 1998 |
URL: http://purl.umn.edu/14497 |
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Canavari, Maurizio; Lombardi, Pamela; Riedel, Bettina; Spadoni, Roberta. |
The research field is marketing of quality food products for the introduction and promotion of innovative and differentiating products in distribution places far and culturally different by the country of origin/production. In an international trade context, environmental elements (e.g. the introduction of organic agriculture) and the role of the country of origin/production could influence the consumers’ perception of the distribution places. This study is aimed at deepening the knowledge about European consumer attitudes towards Thai organic rice and tapioca. In particular, the purpose was to explore relevant attributes for the quality product perception, motivations for purchasing, limiting factors, reasonable price brackets, trust elements. In this... |
Tipo: Conference Paper or Presentation |
Palavras-chave: Marketing of Quality Food Products; Differentiating Elements; International Trade Context; Focus Group; Semantic Categories; Q13. |
Ano: 2008 |
URL: http://purl.umn.edu/48300 |
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