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| Spatz, Karen J.. |
| Export market development activities are an integral part of today's agricultural marketing due to increasing competition worldwide. Marketing activities include promotion, advertising, and research financed by private and government-supported commodity groups. Cooperatives and private industry primarily market brand products but they also support generic promotion through legislated commodity programs. Federal and State agricultural commodity promotion programs are supported by growers and/or handlers, including cooperatives and their members. These legislated commodity programs promote domestically and overseas. Half of the 256 State checkoff programs reported export promotion expenditures totaling more than $27 million in 1986. Exporting cooperatives... |
| Tipo: Report |
Palavras-chave: Cooperatives; Generic advertising; Agricultural exports; State checkoff programs; Federal marketing orders; International Relations/Trade. |
| Ano: 1989 |
URL: http://purl.umn.edu/52021 |
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| Spatz, Karen J.; Brainich, Eric. |
| One avenue of growth for U.S. dairy cooperatives is exporting. Long- term market development is one ingredient for success in international sales. Given possible trade liberalization, cooperatives should evaluate their position in the global marketplace and develop a plan to ensure growth and stability for members. The first part of this report evaluates world dairy market conditions. It looks at trends in world trade and cost of production and policies of major milk-producing countries. Various marketing organizations and practices such as joint ventures could be employed to facilitate exports. A description of the marketing strategies used by the New Zealand Dairy Board illustrates how these practices have been utilized for a successful international... |
| Tipo: Journal Article |
Palavras-chave: Cooperatives; Dairy exports; Cooperative exports; Dairy; Dairy cooperatives; Agribusiness; Livestock Production/Industries. |
| Ano: 1990 |
URL: http://purl.umn.edu/49823 |
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