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| Registros recuperados: 43 | |
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| Albersmeier, Friederike; Schulze, Holger; Spiller, Achim. |
| Over the past few years, certification schemes in the agribusiness sector have gained great importance as an instrument of quality assurance in the supply chain (Jahn et al. 2005; Fulponi2006; European Communities 2006a). Especially in the EU several standards have been established,which partially diverge extremely according to their focus, target groups and goals.While most of these systems have a rather low diffusion in the food sector (e. g. Label Rouge or Geprüfte Qualität Bayern), certification schemes such as QS, BRC, IFS or EurepGap already cover substantial parts and are widely known within the business (European Communities 2006a). However, the reputation and status which these systems have built up during the past few years, greatly depend on the... |
| Tipo: Conference Paper or Presentation |
Palavras-chave: Agribusiness; Food Consumption/Nutrition/Food Safety. |
| Ano: 2007 |
URL: http://purl.umn.edu/6585 |
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| Spiller, Achim; Voss, Julian. |
| The pressure of change within agriculture confronts farmers with regularly upcoming and new challenges: the structural changes as well as technical, economical and ecological improvements increase the requirements for the farm managers knowledge. Thus, being successful in profession and business is not only a matter of qualified and fundamental professional knowledge but also of the constant participation in vocational trainings (N.N. 2006). Therefore the trend of lifelong learning, being already realised and traced in other fields of economic, has now also become a must in the business of agriculture (KRUSE 2003). |
| Tipo: Conference Paper or Presentation |
Palavras-chave: Teaching/Communication/Extension/Profession. |
| Ano: 2007 |
URL: http://purl.umn.edu/7876 |
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| Spiller, Achim. |
| Price premiums are recognized as a central barrier for the diffusion of organic food. On average, the consumer has to pay about 50 % more for organic food than for comparable products. This is also true for large retailers although considerable economies of scale could be expected. Against this background the following article analyzes pricing strategies of supermarkets. It appears evident that higher prices of organic food reflect higher costs of production and lower output, but primarily this is due to inefficient structures in processing and marketing. Furthermore, the pressures of competition in the market are low; price reductions and bargain sales are avoided by competitors. If the premium prices are compared with the results of market research, a... |
| Tipo: Journal Article |
Palavras-chave: Organic food; Marketing; Price policy; Neoinstitutional organization theory; Agribusiness; Institutional and Behavioral Economics; Marketing. |
| Ano: 2001 |
URL: http://purl.umn.edu/99000 |
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| Bolten, Jan; Kennerknecht, Raphael; Spiller, Achim; Zuhlsdorf, Anke. |
| Der Beitrag analysiert den Einfluss der Kundenzufriedenheit auf den ökonomischen Erfolg im Naturkostfachhandel. Auf Basis einer Befragung von 885 Kunden und der Analyse der Betriebskennzahlen von 11 Naturkostfachgeschäften zeigt sich, dass die Kundenzufriedenheit ein relevanter Erfolgsfaktor für den Lebensmittelfachhandel ist. In Erweiterung der in der bisherigen Forschungspraxis üblichen isolierten Betrachtung von Kunden- und Betriebsdaten erlaubt deren parallele Erhebung Hinweise auf die tatsächliche Erfolgswirkung. In einer Regression erklären Unterschiede in der Gesamtzufriedenheit rund 45 % der Varianz des ökonomischen Erfolgs der Geschäfte. In einer weiteren Analyse konnten die wichtigsten Einflussfaktoren auf die Kundenzufriedenheit herausgearbeitet... |
| Tipo: Conference Paper or Presentation |
Palavras-chave: Kundenzufriedenheit; Erfolgsfaktoren; Regressionsanalyse; Consumer/Household Economics. |
| Ano: 2006 |
URL: http://purl.umn.edu/14952 |
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| Schulze, Holger; Albersmeier, Friederike; Gawron, Jana-Christina; Spiller, Achim; Theuvsen, Ludwig. |
| Due to the growing demands of customers and several food crises, quality assurance schemes have become increasingly popular in agribusiness. With this trend in mind, it seems worthwhile to take a closer look at the satisfaction of participating European companies. The study focuses on the IFS, which has gained much relevance in the food industry. A questionnaire concerned with perceptions of the advantages and disadvantages of the IFS was answered by 389 companies. The results indicate that the overall evaluation of the IFS is primarily affected by the perceived usefulness of the catalogue of requirements and its evaluation. Furthermore, a cluster analysis was conducted and three clusters were identified, representing heterogeneous evaluations of the IFS. |
| Tipo: Journal Article |
Palavras-chave: Evaluation; Quality assurance systems; International Food Standard; Agribusiness; Agribusiness; Food Consumption/Nutrition/Food Safety; Q10; Q13; Q18. |
| Ano: 2008 |
URL: http://purl.umn.edu/53727 |
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| Lueth, Maren; Spiller, Achim; Schramm, Matthias. |
| During the last years, low price products (e.g., private label) gain increasing market shares in the German meat market. Compared to other countries the share of branded meat from integrated production chains is very low and most fresh meat is sold unlabelled. This study analyzes the advantages of brands from an information economic perspective and emphasizes branding as an important quality assurance and signaling tool. As brand exte nsions offer the opportunity to introduce brands to new markets at much lower costs we examine the brand transfer from the poultry to the red meat market taking Wiesenhof, the German brand leader for chicken and poultry, as an example. We use conjoint and cluster analysis to calculate willingness to pay and market shares for... |
| Tipo: Conference Paper or Presentation |
Palavras-chave: Branding; Quality signal; Brand extension; Meat market; Marketing. |
| Ano: 2006 |
URL: http://purl.umn.edu/10065 |
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| Registros recuperados: 43 | |
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