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| Registros recuperados: 14 | |
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| LeRoux, Matthew N.; Schmit, Todd M.; Roth, Monika; Streeter, Deborah H.. |
| An investigation of the relative costs and benefits of marketing channels used by typical small-scale diversified vegetable crop producers is conducted. Using case study evidence from four small farms in Central New York, this study compares the performance of wholesale and direct marketing channels, including how the factors of risk, owner and paid labor, price, lifestyle preferences, and sales volume interact to impact optimal market channel selection. Given the highly perishable nature of the crops grown, along with the risks and potential sales volume of particular channels, a combination of different marketing channels is needed to maximize overall firm performance. Accordingly, a ranking system is developed to summarize the major firm-specific... |
| Tipo: Report |
Palavras-chave: Marketing channel; Small-scale; Fruit and vegetable producers; Case study; Agribusiness; Crop Production/Industries; Financial Economics. |
| Ano: 2009 |
URL: http://purl.umn.edu/49044 |
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| Streeter, Deborah H.; Bills, Nelson L.. |
| This study revealed some important divergences between new entrants and those more experienced at selling overseas. While experienced exporters have well-developed informal networks of information and focus their search strategies on better long term and short term study/demand information, would-be exporters tend to be more concerned with locating a qualified buyers list, and getting information on export procedures, and trade logistics. In addition, would-be exporters expressed frustration with two types of obstacles where information is least likely to solve the problem: Time lags when shipping perishable goods and exogenous factors (such as precipitous changes in a foreign government). |
| Tipo: Journal Article |
Palavras-chave: International Relations/Trade. |
| Ano: 1998 |
URL: http://purl.umn.edu/34326 |
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| Schlough, Charles A.; Streeter, Deborah H.. |
| In this study, Cornell Cooperative Extension agriculture educators were surveyed to ascertain: 1) their assessment of the needs and interests of constituent farmers for learning business planning and marketing principles, 2) the resources they currently use to meet these needs, 3) the partners they have used in training, and 4) their needs for additional resources and professional development to deliver support on these topics. Similar studies and reports created at Cornell University since 1978 informed our research. Earlier studies documented the ongoing needs of farmers and educators for resources in business management over the past two decades. Over that same time period, alternative and diversified enterprises have become more common farming... |
| Tipo: Working Paper |
Palavras-chave: Teaching/Communication/Extension/Profession. |
| Ano: 2002 |
URL: http://purl.umn.edu/122639 |
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| Schlough, Charles A.; Streeter, Deborah H.. |
| This paper is an evaluation of the two year experience of Cornell University's Entrepreneurship Education & Outreach (EEO) program and its efforts to disseminate and administer small business outreach training with the Premier FastTrac entrepreneurial curriculum. This paper describes EEO's origin, purpose, and mission, and an evaluation of knowledge gained from the fourteen month experience with the FastTrac entrepreneurship training program ending January 1999. There have been difficulties for EEO to achieve original expectations that were formed in Summer of 1996. We learned that a critical component of a successful outreach program of this nature is to have supportive cooperation by local as well as state level stakeholders in economic and community... |
| Tipo: Working or Discussion Paper |
Palavras-chave: Teaching/Communication/Extension/Profession. |
| Ano: 1999 |
URL: http://purl.umn.edu/7223 |
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| Evans, Kevin J.; Streeter, Deborah H.; Hudson, Michael A.. |
| An understanding of changes in price volatility is of value to policy makers and exchange committee members as well as other participants in commodity futures markets. Previous research has studied volatility by measuring: 1) the flow of new information into the market, or 2) the effect that the structure of the futures market has on price volatility. In this paper, a model is developed which integrates these two themes in the literature to measure and explain price volatility in live cattle futures prices. The model is subjected to a battery of diagnostic tests so that a comparison can be made between the integrated model and models from previous research. Also, since price volatility from the underlying commodity is a major component in the determination... |
| Tipo: Working Paper |
Palavras-chave: Livestock Production/Industries; Marketing; Risk and Uncertainty. |
| Ano: 1992 |
URL: http://purl.umn.edu/121352 |
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| Streeter, Deborah H.. |
| Concept maps are a tool developed at Cornell University. designed for use as a metacognitive strategy. or a general strategy. that helps the student "learn how to learn." The goal of this paper is to illustrate how concept mapping can be used to integrate multidisciplinary subject maUer. assist the teacher in understanding the knowledge base of the student. reveal misconceptions or missing conceptual links. help resolve communications problems between the student and the professor. and encourage reflective thinking by all participants in the learning process. Three specific teaching situations are presented: 1) preparation of class materials. 2) communication with students in the classroom or the office. and 3) training of a teaching assistant. Examples of... |
| Tipo: Working Paper |
Palavras-chave: Teaching/Communication/Extension/Profession. |
| Ano: 1991 |
URL: http://purl.umn.edu/121484 |
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| Schlough, Charles A.; Streeter, Deborah H.. |
| This is a study of factors that influence the effectiveness of collaboration among small business support organizations (SBSOs) in four upstate New York Counties, two of which are higher functioning collaborative groups and two which are lower functioning collaborative groups. The study was motivated by the experiences and observations of the leaders of the Entrepreneurship Education and Outreach (EEO) program at Cornell University over the past few years as they have worked to provide business training courses in upstate New York counties. Many communities attempting to support the wide and diverse range of needs of smaller businesses are experiencing mixed outcomes. Unfortunately, this can be true even where there is a prevalence of support services and... |
| Tipo: Working Paper |
Palavras-chave: Industrial Organization. |
| Ano: 2001 |
URL: http://purl.umn.edu/122644 |
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| LeRoux, Matthew N.; Schmit, Todd M.; Roth, Monika; Streeter, Deborah H.. |
| An investigation of the relative costs and benefits of marketing channels used by typical smallscale diversified vegetable crop producers is conducted. Using case study evidence from four small farms in Central New York, this study compares the performance of wholesale and direct marketing channels, including how the factors of risk, owner and paid labor, price, lifestyle preferences, and sales volume interact to impact optimal market channel selection. Given the highly perishable nature of the crops grown, along with the risks and potential sales volume of particular channels, a combination of different marketing channels is needed to maximize overall firm performance. Accordingly, a ranking system is developed to summarize the major firm-specific factors... |
| Tipo: Working or Discussion Paper |
Palavras-chave: Local food; Marketing; Wholesale; Direct; Marketing channels; Economic evaluation; Agribusiness; Community/Rural/Urban Development; Crop Production/Industries; Demand and Price Analysis; Production Economics. |
| Ano: 2009 |
URL: http://purl.umn.edu/49006 |
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| Streeter, Deborah H.; Bills, Nelson L.; Maestro-Scherer, Jane; Neenan, Rob. |
| Focus groups were held to provide more in-depth information on issues raised by a largescale survey of agricultural exporters conducted in 1994 by USDA. Two focus groups were held in New York State and two in California, and the total of 28 participants included both experienced and new exporters of fruit products. The emphasis of the discussion was on the information-seeking behaviors of export firms and businesses that are considering entry in offshore markets, and on identifying potential information gaps or obstacles to success in the exporting arena. Participants were also asked questions about their knowledge of and attitude toward new (Internet-based) technologies to deliver information on exporting. The findings of the study revealed some important... |
| Tipo: Working Paper |
Palavras-chave: International Relations/Trade. |
| Ano: 1997 |
URL: http://purl.umn.edu/122716 |
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| Kaiser, Harry M.; Streeter, Deborah H.; Liu, Donald J.. |
| This article presents a comparative dynamic analysis of the market impact of alternative U.S. policies designed to reduce excess capacity in milk production. Two policy options are examined based on an econometric model of the dairy industry and a dynamic simulation of the system. The stock effect policy relies on voluntary reductions in cow numbers to reduce milk supplies, while the price effect policy makes use of reductions in the support price levels to achieve the same goal. The simulation results are used to evaluate equilibrium prices and quantities for the farm and retail markets, government costs, and consumer and producer surpluses from 1986 to 1995 for each policy alternative. The analysis shows that farmers are better off under a voluntary... |
| Tipo: Journal Article |
Palavras-chave: Agricultural and Food Policy; Livestock Production/Industries. |
| Ano: 1988 |
URL: http://purl.umn.edu/32125 |
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| Registros recuperados: 14 | |
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