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Kumar, Ganesh; Ravisankar, T.; Suresh, R.; Ramachandra, Bhatta; Vimla, D. Deboral; Kumaran, M.; Mahalakshmi, P.; Shivasakthi Devi, T.. |
This study has been conducted with the objective of understanding the process of innovative marketing models in the fisheries sector and to draw lessons from the success stories to upscale and replicate in a similar socio-politico-economic scenario in other parts of the country. It has been conducted to provide a better understanding of fish marketing by self-help groups (SHGs), producer associations, fisheries development corporations, fisherman cooperatives and private institutions in the southern states of India, namely Tamil Nadu, Kerala, Karnataka and Andhra Pradesh with the hypothesis that the institutional arrangements in the marketing of fish and fishery products reduce the transaction cost and improve the market access and its efficiency. The... |
Tipo: Journal Article |
Palavras-chave: Agricultural and Food Policy. |
Ano: 2010 |
URL: http://purl.umn.edu/96925 |
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Kumar, B. Ganesh; Datta, K.K.; Joshi, P.K.; Katiha, P.K.; Suresh, R.; Ravisankar, T.; Ravindranath, K.; Menon, Muktha. |
This study has been conducted in all the major coastal states and some selected inland states to understand the domestic marketing of fish in India. The total marketing costs of auctioneer, wholesaler, retailer, vendor, marine fishermen cooperative society and contractor/freshwater fishermen cooperative society have been found to be Re 0.98, Rs 8.89, Rs 6.61, Rs 4.50, Rs 6.00 and Rs 3.51, respectively. The marketing efficiencies for Indian major carps (IMC), sardine and seer fish have been found to vary from 34 per cent to 74 per cent, depending on the length of market channel. The marketing efficiency has been found more in the case of marine species than freshwater species, since the latter travel longer distances from the point of production to... |
Tipo: Journal Article |
Palavras-chave: Marketing. |
Ano: 2008 |
URL: http://purl.umn.edu/47884 |
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